---
title: "Wellput pricing for publishers: pay per click, 20,000+ subs"
url: https://bookasponsor.com/wellput-pricing
description: "Wellput prints no publisher fee: it pays a dynamic cost per click to US newsletters with 20,000+ subscribers. Read 13 November 2026."
---

# Wellput pricing for newsletter publishers: paid per click, and who can join

For newsletter publishers, read 13 November 2026: Wellput prints no fee to join. It pays you a dynamic cost per click on campaigns you reserve, and the rate rises or falls with how your readers engage. It takes US newsletters with 20,000+ subscribers; smaller lists join a waitlist. At the $2.00 demo rate on its page, matching the $500 median main slot at 20,000 to 49,999 subscribers takes 250 clicks.

By [Ryan Doyle](https://rpdoyle.com), founder of Book a Sponsor · Published 13 November 2026

Every Wellput price comes from its own pages, read 13 November 2026, and links to its source. Our own prices come from our product settings.

Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.

## Quick picks: what are you doing?

| You want | Use | Why |
| --- | --- | --- |
| Pay-per-click campaigns you pick, for a US list of 20,000+ | [Wellput](https://www.wellput.io/publishers/) | A dynamic CPC, no fee printed, read 13 November 2026. |
| Ads matched to you inside beehiiv | [beehiiv Ad Network](https://bookasponsor.com/beehiiv-pricing) | CPM or CPC payouts on a paid beehiiv plan, from $49 a month billed yearly, read 13 November 2026. |
| Pay-per-click ads on a big list | [Paved Ad Network](https://bookasponsor.com/paved-pricing) | Pay-per-click with a platform fee it doesn't print, read 8 November 2026. |
| Flat-fee sponsors pitched for you, any list size | [Book a Sponsor](https://bookasponsor.com/pricing) | It pitches brands for you on a plan from $19 a month, no commission. |

## What does each Wellput plan include and leave out?

Read 13 November 2026. You apply, and Wellput reviews your newsletter for fit with its brand campaigns.

| Plan | Price | What you get | What it leaves out |
| --- | --- | --- | --- |
| **Publisher (20,000+ subscribers)** | No fee printed; you are paid a dynamic CPC | Campaigns from vetted brands in a reservations portal; you pick which run, approve everything before it sends, drop in the creative and earn per click | A flat fee per send, and the margin between what brands pay and what you earn: neither is printed |
| **Waitlist (under 20,000)** | No fee printed | A place on the list; Wellput says it reaches out when your list hits 20,000 | Any campaigns until then |

Its pages don't print a rate: the portal demo shows a "Max CPC $2.50" campaign with "Est. earnings $1,500" and a "$2.00" one with "$810", but those are demo rows. The homepage says the network spans 1,000+ newsletters. Ask what your starting CPC would be before you reserve.

## How many clicks match a flat sponsor at your list size?

Wellput pays per click, while most newsletters sell the main slot for a flat price. This shows the median flat price at each list size and the clicks it takes at the $2.00 demo rate on Wellput's page. Wellput takes lists of 20,000 or more.

| List size | Median main slot | Newsletters | Clicks at $2.00 to match it |
| --- | --- | --- | --- |
| Under 5,000 | **$171** | 84 | 86 (waitlist) |
| 5,000 to 19,999 | **$300** | 121 | 150 (waitlist) |
| 20,000 to 49,999 | **$500** | 90 | 250 |
| 50,000 to 99,999 | **$700** | 49 | 350 |
| 100,000 or more | **$1,200** | 47 | 600 |

Median printed price of one main slot, 391 newsletters, read 11 November 2026 by Book a Sponsor · [the full rates page](https://bookasponsor.com/newsletter-sponsorship-rates)

## Wellput and Book a Sponsor prices, side by side

|  | Wellput | Book a Sponsor |
| --- | --- | --- |
| **Price** | Publisher (20,000+ subscribers): No fee printed; you are paid a dynamic CPC; Waitlist (under 20,000): No fee printed | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| **Fee on your deals** | Not published: its margin between what brands pay and your CPC | No commission, no rev-share |
| **Who sends the pitches** | Nobody pitches for you: Wellput sells campaigns to brands and you reserve them | Book a Sponsor, from its own mailboxes; the replies come to you |
| **If it does not work** | No fee printed, so nothing to cancel; you choose which campaigns run | First sponsor reply inside 30 days or your money back |

## Where does Wellput still win?

Wellput fits a US newsletter of 20,000 or more with readers who click: you fill unsold slots with vetted brands, choose every campaign, and your rate rises as your readers engage, without undercutting the direct deals you already sell.

Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.

## Questions

### How much does Wellput cost publishers?

Its pages print no fee for publishers. Wellput pays you a dynamic cost per click on the campaigns you reserve (its publishers page, read 13 November 2026).

### How big does my newsletter need to be for Wellput?

Wellput works with US newsletters that have 20,000 or more subscribers. Smaller lists can join the waitlist, and it says it will reach out at 20,000.

### How much does Wellput pay per click?

It doesn't print a rate. The demo rows in its reservations portal show a max CPC of $2.50 and $2.00, and its page says your rate rises when readers engage and falls when they don't.

### Does Wellput pitch brands for me?

Wellput sells campaigns to brands and you reserve the ones you want, so you don't pitch, and you choose which campaigns run. Book a Sponsor pitches the brands that already sponsor newsletters like yours, at any list size. See [Book a Sponsor vs Wellput](https://bookasponsor.com/book-a-sponsor-vs-wellput).

## Sources

- [Wellput publishers page and FAQ](https://www.wellput.io/publishers/), read 13 November 2026
- [Wellput homepage](https://www.wellput.io/), read 13 November 2026
- [beehiiv pricing: its paid plans](https://www.beehiiv.com/pricing), read 13 November 2026
- [Book a Sponsor newsletter sponsorship rates](https://bookasponsor.com/newsletter-sponsorship-rates), read 13 November 2026

## Have the brands that already buy pitched for you

Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.

$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back

## Related

- [Wellput alternatives](https://bookasponsor.com/alternatives/wellput)
- [Book a Sponsor vs Wellput](https://bookasponsor.com/book-a-sponsor-vs-wellput)
- [beehiiv pricing](https://bookasponsor.com/beehiiv-pricing)
- [Paved pricing](https://bookasponsor.com/paved-pricing)
- [CPM calculator for newsletter ads](https://bookasponsor.com/cpm-calculator)
- [Newsletter sponsorship rates](https://bookasponsor.com/newsletter-sponsorship-rates)
- [What Book a Sponsor costs](https://bookasponsor.com/pricing)