What does Sponsy do for newsletter sponsorships, and what does it cost?

What Sponsy does

This is for a newsletter owner who already sells sponsorships and runs them from spreadsheets and email threads. Sponsy puts every ad slot across your publications on one calendar and keeps sponsors and deals in a CRM, with proposals and, on Pro, insertion orders to e-sign. Each advertiser gets a portal to upload assets, review placements and approve creative. Sponsy pulls opens and clicks from beehiiv, Mailchimp, Kit and others into reports it can send on a schedule, and a storefront lets brands book open slots.

What Sponsy costs

As its pricing page lists the plans on 3 November 2026:

Against a median main slot of $150 in a newsletter under 5,000 subscribers, Starter's $5 per booked slot is 3.3% of the slot. Pro's $49 band costs 33% of one median slot a month and covers up to 10 bookings. The page also lists a $1,000 concierge onboarding line under every plan in its comparison table (its homepage says "Concierge migration available").

Sponsy pricing page, read 3 November 2026 · median: 74 newsletters under 5,000 subscribers, read 25 October 2026

Who it fits

• Fits a newsletter, or a group of them, that sells several slots a month and loses time chasing creative and building reports. Its homepage names TLDR, Payload, The Rundown AI and CRE Daily among its users.
• Too much for a newsletter with one or two sponsors: a booking page such as Paved's Booker (free plus Stripe's 2.9%) or SponsorCal (5%) takes the payment and the assets.
• Not the tool for a newsletter with no sponsors yet: Sponsy manages deals, it doesn't start them.

What Sponsy leaves to you: finding the sponsor

Every booking in Sponsy starts with a brand that already said yes. Getting that yes is the part Sponsy leaves out. In Book a Sponsor's sending, about one in 165 pitches to brands with a sign they buy newsletter ads got a yes (30,902 pitches, 27 August 2026 to 6 October 2026). Book a Sponsor sends those pitches for you and hands you the replies, and Sponsy can run the deal from there. Book a Sponsor's price: $1 card check gets 200 emails, then a plan from $19/mo (Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month).

Where Sponsy beats Book a Sponsor

• It runs the whole deal. Calendar, IO e-signatures on Pro, creative, reports. Book a Sponsor takes no bookings or payments.
• It starts free. Starter has no monthly fee; Book a Sponsor takes a $1 card check for the first 200 emails, then a plan from $19 a month.
• It works for sponsors you already have. Book a Sponsor only pitches new brands.

What this page doesn't show

• We read Sponsy's pricing page and homepage on 3 November 2026 and did not use the product. Plans and limits are as published that day.
• The $150 median is a printed list price; your slot may sell for more or less, which changes the percentages above.

Sources

• Sponsy plans, features and customers, read 3 November 2026: Sponsy pricing, Sponsy homepage.
• Paved Booker and SponsorCal, read 3 November 2026: Paved Booker, SponsorCal homepage and pricing.
• Median main-slot price: the printed prices of 364 newsletters that state a list size, read 25 October 2026 (rates page); 74 of them have under 5,000 subscribers.
• Pitch counts: Book a Sponsor's own sending for its customers, 27 August 2026 to 6 October 2026, 30,902 pitches, read 7 October 2026 (method).
• Cite this page: "What does Sponsy do for newsletter sponsorships, and what does it cost?", Book a Sponsor, 3 November 2026, https://bookasponsor.com/sponsy-newsletter-sponsorship.