Newsletter Sponsorship Statistics 2026

Key takeaways

• Book a Sponsor has recorded 7,312 brands sponsoring newsletters, across 18,235 paid placements in 4,267 newsletters, from 2020 to 20 October 2026. (Book a Sponsor)
• In the week of 14 October 2026 to 20 October 2026, 787 brands ran 1,079 newsletter ads in 571 newsletters, and 290 of those brands had not been seen sponsoring a newsletter before. (Book a Sponsor)
• The median newsletter that prints a price asks $398 for one main sponsorship slot in one issue; the middle half ask $200 to $863 (356 newsletters, read 29 September 2026). Only newsletters that print a price count, so this is not a random sample of all newsletters. (Book a Sponsor)
• Small lists charge the most per reader: newsletters under 5,000 subscribers ask a median $150 a slot, about $70 per 1,000 subscribers, against $1,300 and $7 per 1,000 at 100,000 or more. (Book a Sponsor)
• In 30,902 sponsorship pitches Book a Sponsor sent from 27 August 2026 to 6 October 2026, brands with a sign they buy newsletter ads said yes 6.1 times per 1,000 pitches, against 2.6 for brands with no known newsletter ad (35 and 65 yeses; brands were not assigned at random). (Book a Sponsor)
• In an August 2025 survey of 5,153 US adults, Pew Research Center found that 3 in 10 at least sometimes get news from email newsletters. (Pew Research Center, February 2026)
• beehiiv said in October 2026 that it now pays out more than $1 million a month directly to creators through its ad network. (beehiiv, October 2026)
• Content Marketing Institute found 62% of B2B marketers used sponsorships as a paid channel, in a 2024 survey of 980 B2B marketers. (Content Marketing Institute B2B Content Marketing 2025, October 2024)

Brands that sponsor newsletters

7,312 brands have sponsored a newsletter Book a Sponsor reads, and 290 of last week's sponsors were new to our data. These come from the issues we read every day; the method is below.

• Book a Sponsor has recorded 7,312 brands sponsoring newsletters, across 18,235 paid placements in 4,267 newsletters, from 2020 to 20 October 2026.
• In the week of 14 October 2026 to 20 October 2026, 787 brands ran 1,079 newsletter ads in 571 newsletters, and 290 of those brands had not been seen sponsoring a newsletter before.
• The brand seen in the most newsletters is Wispr Flow, with ads in 194 newsletters since March 2026; Attio follows with 151 and Join1440 with 148.
• Local news newsletters have drawn the most sponsors: 1,002 brands across 297 newsletters, ahead of business (865) and tech (747).
• 264 of 2,367 newsletters under 5,000 subscribers (11%) ran a paid sponsor ad in the 90 days to 7 October 2026.
• In 30,902 sponsorship pitches Book a Sponsor sent from 27 August 2026 to 6 October 2026, brands with a sign they buy newsletter ads said yes 6.1 times per 1,000 pitches, against 2.6 for brands with no known newsletter ad (35 and 65 yeses; brands were not assigned at random).
• Half of the brands that said yes to a pitch did so within 2.7 hours, and 76% within a day (96 yeses with a reply time).

What newsletters charge sponsors

The median main slot is $398, and the price per reader falls as a list grows. These are the prices newsletters print on their own advertise pages, one placement in one issue, in US dollars.

• The median newsletter that prints a price asks $398 for one main sponsorship slot in one issue; the middle half ask $200 to $863 (356 newsletters, read 29 September 2026). Only newsletters that print a price count, so this is not a random sample of all newsletters.
• Per reader, the median printed price works out to $24 per 1,000 subscribers, across 321 newsletters that print both a price and a list size.
• Small lists charge the most per reader: newsletters under 5,000 subscribers ask a median $150 a slot, about $70 per 1,000 subscribers, against $1,300 and $7 per 1,000 at 100,000 or more.
• A dedicated send (an issue about one sponsor) is priced at a median 2.31 times the same newsletter's main slot (98 newsletters); a secondary slot at 0.59 times and a classified at 0.40 times.
• Those prices come from 851 advertise and media-kit pages, 4,564 price items read, of which 1,161 were one placement in one issue in US dollars.

The rates page has every band, and the calculator turns a list size into a price to ask.

Newsletter readers

Three in ten US adults get news from email newsletters at least sometimes, and most readers keep a short list: 71% subscribe to fewer than five.

• In an August 2025 survey of 5,153 US adults, Pew Research Center found that 3 in 10 at least sometimes get news from email newsletters. (Pew Research Center, February 2026)
• Pew Research Center reported in 2025 data that 6% of US adults often get news from email newsletters. (Pew Research Center, February 2026)
• Pew Research Center found that 43% of US adults never get news from email newsletters (August 2025 survey). (Pew Research Center, February 2026)
• Only 3% of US adults name newsletters as the platform they prefer for getting news, per Pew Research Center (August 2025 survey). (Pew Research Center, February 2026)
• Among US newsletter readers, 71% subscribe to fewer than five newsletters, per Pew Research Center (August 2025 survey). (Pew Research Center, February 2026)
• Pew Research Center found that 62% of US newsletter readers say they do not end up reading most of the newsletters they receive. (Pew Research Center, February 2026)
• Pew Research Center found that 35% of US college graduates get news from email newsletters at least sometimes, versus 25% of adults with a high school diploma or less. (Pew Research Center, February 2026)
• Seven in ten US newsletter readers at least sometimes read newsletters with briefings or summaries of the news, per Pew Research Center. (Pew Research Center, February 2026)
• Among US newsletter readers, 57% at least sometimes read newsletters that include opinions about current issues, per Pew Research Center. (Pew Research Center, February 2026)
• Among US newsletter readers, 28% are not sure whether most of their newsletters are affiliated with a news organization, per Pew Research Center. (Pew Research Center, February 2026)
• In 2025, 82% of EU individuals aged 16 to 74 reported having sent or received e-mails, per Eurostat. (Eurostat, 2026)
• Heather Cox Richardson has more than 2.5 million Substack subscribers, according to the Reuters Institute Digital News Report 2026. (Reuters Institute, June 2026)
• Lenny's Newsletter and Podcast says on its About page that it has 1,000,000+ subscribers. (Lenny's Newsletter, October 2026)
• beehiiv reported that publishers on its platform sent 28 billion emails in 2025. (beehiiv, January 2026)
• beehiiv reported that publishers on its platform reached more than 255 million unique readers in 2025. (beehiiv, January 2026)
• The Reuters Institute found an average 17% of respondents across the countries surveyed use email newsletters for news weekly, and 22% in the United States (2022 data, older). (Reuters Institute, June 2022)

Paying for newsletters and news

Few readers pay: 7% of US adults paid or gave money to a news newsletter in the past year, and about one in five pay for online news at all.

• In an August 2025 survey, 7% of US adults said they had paid or given money to an email newsletter that focuses on news in the past year, per Pew Research Center. (Pew Research Center, February 2026)
• The Reuters Institute Digital News Report 2025 found that 18% across its 20-country sample paid for online news in the last year. (Reuters Institute, June 2025)
• The Digital News Report 2025 found that 20% of people in the United States pay for online news. (Reuters Institute, June 2025)
• The Digital News Report 2026 found that payment for news across its 20-country basket was 17%, compared with 18% in 2025. (Reuters Institute, June 2026)
• beehiiv says publishers on its platform have generated more than $50 million in subscription revenue. (beehiiv, October 2026)
• beehiiv reported that paid subscription revenue on its platform was $19 million in 2025, up from $8 million in 2024. (beehiiv, January 2026)
• beehiiv reported a median time to first dollar of 66 days for newsletters launched in 2025. (beehiiv, January 2026)
• beehiiv's State of Paid Newsletters 2026 reported a median paid conversion rate of 0.62% across its platform. (beehiiv, June 2026)
• Ghost said in August 2025 that total publisher earnings on Ghost have surpassed $100 million. (Ghost, August 2025)
• Ghost said in August 2025 that its own annual revenue is over $8.5 million. (Ghost, August 2025)

Newsletter platforms

The platforms publish their own scale. beehiiv says its ad network now pays creators more than $1 million a month.

• beehiiv said in October 2026 that it now pays out more than $1 million a month directly to creators through its ad network. (beehiiv, October 2026)
• TechCrunch reported in April 2026 that beehiiv CEO Tyler Denk said the company crossed 50,000 active users. (TechCrunch, April 2026)
• TechCrunch reported in April 2026 that beehiiv added $4.5 million in ARR in the first quarter of 2026, which its CEO called its best quarter. (TechCrunch, April 2026)
• Substack said in March 2025 that it had reached 5 million paid subscriptions. (Substack, March 2025)
• Substack says more than 30% of paid subscriptions on the platform come from within its own network. (Substack, October 2026)
• Patreon's about page says more than 300,000 creators are on the platform. (Patreon, October 2026)
• Patreon's about page says creators have earned more than $10 billion on the platform. (Patreon, October 2026)
• Patreon's about page says more than 10 million fans pay for memberships each month. (Patreon, October 2026)

Creators and sponsorship income

Most creators earn little, and brand deals are the main income for about half. 77% of newsletters listed on InboxReads in 2025 wanted sponsors.

• InboxReads said in its State of Newsletters 2025 that 77% of newsletters submitted in 2025 were interested in sponsorships and ads, up from 72% the year before. (InboxReads, December 2025)
• InboxReads said only 2% of newsletters submitted in 2025 were paid, the same as the year before. (InboxReads, December 2025)
• InboxReads said Substack was the platform for 41% of newsletter submissions in 2025 and beehiiv for 29%, down from 33%. (InboxReads, December 2025)
• Influencer Marketing Hub's creator earnings report, dated July 2026 on the page, said more than half of creators earn under $15,000 a year. (Influencer Marketing Hub, July 2026)
• The same Influencer Marketing Hub report said over 49% of surveyed creators earn most of their revenue from brand deals, a 10% decrease from the prior year. (Influencer Marketing Hub, July 2026)
• Linktree's Creator Commerce Report 2024, based on 1,562 creators, found 70% earned less than $49K as a content creator in the last year. (Linktree, 2024)
• Pew Research Center found in its 2024 study of 500 news influencers that 59% monetize their online presence. (Pew Research Center, November 2024)
• NetInfluencer reported in April 2026 that in the creator marketplace #paid's Creator Signals 2026 survey, 81% of creators reported earning income from brand deals. (NetInfluencer (reporting #paid), April 2026)
• The Influencer Marketing Factory said in February 2026, from a January 2026 survey of 1,000 US creators, that 48.7% earn under $10K annually. (The Influencer Marketing Factory, February 2026)
• The same survey found 5.7% of creators earn $100K or more. (The Influencer Marketing Factory, February 2026)
• Nathan Barry, Kit's CEO, wrote that the ConvertKit Sponsor Network booked over $520k in sponsorships in its launch year, 2022. (Nathan Barry (Kit CEO), January 2023)

The newsletter business and ad market

Newsletter companies have sold or been valued in the hundreds of millions. Paved says campaign volume on its marketplace grew 40% in 2025 and publisher earnings 30%.

• Passionfroot, a marketplace for B2B creator sponsorships, raised a $15 million Series A led by Insight Partners in July 2026, TechCrunch reported. (TechCrunch, July 2026)
• Passionfroot grew its revenue 13 times over the past year, its CEO told TechCrunch in July 2026. (TechCrunch, July 2026)
• Newsletter platform beehiiv announced a $33 million Series B led by NEA in April 2024. (Silicon UK, April 2024)
• In April 2024 beehiiv said its monthly revenue exceeded $1 million and that it sent over 1 billion emails a month. (Silicon UK, April 2024)
• 1440 Media was valued at $101 million in a third-party valuation reported by Adweek in 2026. (Adweek, June 2026)
• Adweek reported that 1440 Media has about $27 million in annual revenue, the base for its $101 million valuation (4x revenue). (Adweek, June 2026)
• Cox Enterprises bought Axios in 2022 in a deal valued at $525 million, according to a document the Atlanta Journal-Constitution reviewed. (Atlanta Journal-Constitution, August 2022)
• Ziff Davis bought theSkimm in March 2025, which had approximately 5 million email subscribers; terms were not made public. (TheWrap, March 2025)
• TheWrap reported that theSkimm had raised $28.4 million in funding since launch before its 2025 sale to Ziff Davis. (TheWrap, March 2025)
• Substack raised $100 million in a Series C in July 2025, valuing it at $1.1 billion according to The New York Times via TechCrunch. (TechCrunch, July 2025)
• Semafor said it reached $40 million in revenue and $2 million in EBITDA three years after launch. (Semafor, January 2026)
• Semafor announced in January 2026 that it had closed $30 million in new financing. (Semafor, January 2026)
• B2B newsletter company Workweek raised an additional $17 million in 2026, led by Next Coast Ventures, Adweek reported. (Adweek, August 2026)
• Workweek's CEO told Adweek the company's revenue is north of $20 million. (Adweek, August 2026)
• Paved reported that publisher newsletter earnings on its marketplace grew 30% year over year in 2025. (Paved, January 2026)
• Paved said the number of ad campaigns run through its marketplace grew 40% in 2025. (Paved, January 2026)
• Paved reported that advertiser rebooking intent grew 53% year over year in its 2026 report. (Paved, January 2026)
• Paved said advertisers on its marketplace reached a subscriber pool 80% larger than in 2024. (Paved, January 2026)
• The IAB reported US digital ad revenue of $294.6 billion in 2025, up 13.9% year over year; it does not break out newsletters. (IAB, April 2026)
• The IAB reported that creator advertising spend reached $37 billion in 2025. (IAB, April 2026)
• Paramount bought The Free Press in October 2025 for $150 million in cash and stock, TheWrap's insiders said. (TheWrap, October 2025)
• TheWrap's insiders estimated The Free Press generates about $14 million in revenue, mostly from subscriptions. (TheWrap, October 2025)
• RedBird Capital took a majority stake in Puck at about a $250 million valuation, TheWrap reported in September 2026. (TheWrap, September 2026)
• TheWrap, citing Reuters, said Puck has around 50,000 paying subscribers. (TheWrap, September 2026)
• Front Office Sports told Digiday in March 2023 that 60% of its 2022 ad revenue came from newsletter advertising. (Digiday, March 2023)

Published rate cards

What named newsletters print on their own advertise pages. Per 1,000 subscribers, most land between $22 and $35; niche security and database lists ask more.

• JavaScript Weekly lists a primary sponsor slot at $3,680 per issue, with 163,202 subscribers and a 37% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• Frontend Focus lists a primary sponsor slot at $1,790 per issue, with 69,192 subscribers and a 37% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• Node Weekly lists a primary sponsor slot at $1,460 per issue, with 58,708 subscribers and a 38% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• React Status lists a primary sponsor slot at $1,265 per issue, with 53,382 subscribers and a 40% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• Ruby Weekly lists a primary sponsor slot at $1,220 per issue, with 35,565 subscribers and a 47% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• Golang Weekly lists a primary sponsor slot at $1,120 per issue, with 39,112 subscribers and a 49% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• Postgres Weekly lists a primary sponsor slot at $1,280 per issue, with 17,501 subscribers and a 48% open rate, on its own rate card. (Cooperpress media kit, August 2026)
• Cooperpress, publisher of seven developer newsletters, says it reaches 436,662 subscribers across its titles as of its August 2026 media kit. (Cooperpress media kit, August 2026)
• Sidebar charges $950 for a sponsored link in one edition of its daily design newsletter, which it puts at about 40,000 subscribers. (Sidebar sponsor page, October 2026)
• Dev Leader Weekly lists an exclusive sponsorship at $300 per issue for a list of about 9,400 subscribers with a roughly 24% open rate. (Dev Leader sponsorship page, October 2026)
• SaaS Club lists a mid-email spot at $1,800 a month on a 3-month term, for a newsletter with 5,000+ subscribers and a 40% open rate. (SaaS Club newsletter sponsorships, October 2026)
• This Week in Security charges $2,500 for a sponsored email sent to about 14,000 subscribers. (This Week in Security sponsorships, October 2026)
• 1440's CEO said at a March 2025 Digiday summit that the newsletter charges advertisers a combined CPM of roughly $50. (Digiday, March 2025)

Open and click benchmarks

Average open rates run from 21.5% to 43% depending on the platform and the year, and Litmus says Apple's Mail Privacy Protection affects roughly 55 to 60% of opens, which inflates them.

• Mailchimp reports an average open rate of 35.63% across all industries, using campaigns sent to at least 1,000 subscribers, with data as of December 2023. (Mailchimp Email Marketing Benchmarks, December 2023)
• Mailchimp reports an average click rate of 2.62% across all industries, for campaigns sent to at least 1,000 subscribers, as of December 2023. (Mailchimp Email Marketing Benchmarks, December 2023)
• Mailchimp reports non-profits had the highest industry open rate on its list at 40.04%, with ecommerce at 29.81%, as of December 2023. (Mailchimp Email Marketing Benchmarks, December 2023)
• Campaign Monitor found a 21.5% average email open rate across industries in its analysis of more than 100 billion emails sent on its platforms in 2021 (2022 report, so older data). (Campaign Monitor Email Marketing Benchmarks, January 2022)
• Campaign Monitor found education had the highest industry click-through rate at 4.4% (open rate 28.5%) in its 2021 data covering over 100 billion emails. (Campaign Monitor Email Marketing Benchmarks, January 2022)
• Campaign Monitor found retail had the lowest industry open rate at 17.1% in its 2021 data covering over 100 billion emails. (Campaign Monitor Email Marketing Benchmarks, January 2022)
• MailerLite reports a 43.46% email open rate for 2025, the median across over 3.6 million campaigns from 181,000 accounts between December 2024 and November 2025. (MailerLite email benchmarks, December 2025)
• MailerLite reports a 2.09% average email click rate in 2025, from over 3.6 million campaigns sent by 181,000 accounts. (MailerLite email benchmarks, December 2025)
• MailerLite found religion had the highest open rate of any industry at 55.71% in its December 2024 to November 2025 data. (MailerLite email benchmarks, December 2025)
• MailerLite reports a 32.67% open rate and 1.07% click rate for e-commerce, in its 2025 data of 3.6 million campaigns. (MailerLite email benchmarks, December 2025)
• MailerLite reports a 39.31% open rate and 1.15% click rate for software and web apps in its 2025 data. (MailerLite email benchmarks, December 2025)
• GetResponse reports a 39.64% average email open rate, from more than 4.4 billion messages sent by its customers in 2023 (active senders with 500+ contacts). (GetResponse Email Marketing Benchmarks, January 2024)
• GetResponse reports a 3.25% average click-through rate on 4.4 billion messages sent by its customers in 2023. (GetResponse Email Marketing Benchmarks, January 2024)
• GetResponse reports an 8.62% average click-to-open rate on 4.4 billion messages sent by its customers in 2023. (GetResponse Email Marketing Benchmarks, January 2024)
• Klaviyo's 2026 benchmarks, from over 183,000 of its ecommerce customers, put a good campaign open rate at 31% and a good flow open rate at 32.2%. (Klaviyo email benchmarks by industry, January 2026)
• Klaviyo's 2026 benchmarks, from over 183,000 ecommerce customers, put a good click rate at 1.69% for campaigns and 5.58% for flows. (Klaviyo email benchmarks by industry, January 2026)
• Omnisend reports a 30.22% average campaign open rate across industries in its 2025 dataset of over 20 billion campaign emails from 27,000+ brands. (Omnisend email marketing benchmarks, May 2026)
• Omnisend reports a 2.44% average click-to-open rate for 2025 campaign emails, from over 20 billion campaign emails sent by 27,000+ brands. (Omnisend email marketing benchmarks, May 2026)
• beehiiv reported a 38.7% average open rate across its newsletter family, based on its database of 25,000+ newsletters in 100+ industries, in March 2024. (beehiiv blog, March 2024)
• beehiiv reports newsletter open rates of 41% or higher in its State of Newsletters 2026 report, using 2025 data from its publishers. (beehiiv State of Newsletters 2026, January 2026)
• Litmus says Apple Mail Privacy Protection now affects roughly 55-60% of all email opens, so reported open rates are inflated for a large share of sends. (Litmus Email Client Market Share, September 2026)
• Litmus measured Apple Mail at 76.56% of email opens in September 2026, calculated from over 1.5 billion opens in Litmus Email Analytics. (Litmus Email Client Market Share, September 2026)

How marketers buy newsletter ads

Sponsorships are a mainstream B2B channel: 62% of B2B marketers used them, and 48% of those using paid channels said sponsorships worked best.

• Content Marketing Institute found 71% of B2B marketers used email newsletters to distribute content in the last 12 months, in a June to August 2024 survey of 980 B2B marketers. (Content Marketing Institute B2B Content Marketing 2025, October 2024)
• Content Marketing Institute found 37% of B2B marketers rate email newsletters among their most effective distribution channels (email overall: 42%), in a 2024 survey of 980 B2B marketers. (Content Marketing Institute B2B Content Marketing 2025, October 2024)
• Content Marketing Institute found 62% of B2B marketers used sponsorships as a paid channel, in a 2024 survey of 980 B2B marketers. (Content Marketing Institute B2B Content Marketing 2025, October 2024)
• Content Marketing Institute found 48% of B2B marketers who use paid channels say sponsorships produced the best results for their content marketing. (Content Marketing Institute B2B Content Marketing 2025, October 2024)
• In HubSpot's 2025 State of Newsletters survey of 400+ newsletter professionals, 46% agree newsletters generate ad revenue more quickly than podcasts, videos or websites. (HubSpot 2025 State of Newsletters, October 2025)
• HubSpot's State of Marketing (2026) reports about 75% of marketers plan to maintain or increase their email marketing investment in 2026. (HubSpot State of Marketing 2026, January 2026)
• HubSpot's State of Marketing (2026) reports 22% of marketers named email marketing as one of their top ROI-driving channels. (HubSpot State of Marketing 2026, January 2026)
• Litmus's State of Email 2025 (nearly 500 marketing professionals) found 30% of marketing leaders receive $36 to $50 back per $1 spent on email. (Litmus State of Email 2025, July 2025)
• Litmus's State of Email 2025 found 21% of marketing leaders do not measure email ROI, down from 36% in 2023. (Litmus State of Email 2025, July 2025)
• IAB's consumer study found nearly 80% of consumers would prefer to get more ads in exchange for having to pay nothing for websites and apps. (IAB The Free and Open Ad-Supported Internet, January 2024)

Methodology

• Our sponsor data. Book a Sponsor reads the public issues of the newsletters it tracks and records each paid ad it can back with a tracking link, a sponsor label or ad wording. Counts run from 2020 to 20 October 2026. They are a floor: ads in paid-only posts or through networks that print no label are not seen, and the newsletters tracked are not a random sample of all newsletters.
• Our prices. The rates come from 851 advertise and media-kit pages read on 29 September 2026; each newsletter counts once, at its cheapest main slot. List sizes are the counts the newsletter prints.
• Our pitches. 30,902 pitches sent for 72 newsletters between 27 August 2026 and 6 October 2026; a yes is the brand's first human answer saying it is interested. Aggregates only.
• Everyone else's numbers. 115 statistics from 39 sources. Each was traced to the organization that measured or first reported it, fetched on or before 20 October 2026 to confirm the number is on the page, and is shown with the month it was published. Company figures about the company itself are that company's claims. Roundup and listicle pages were never used as a source.
• Updates. Our own numbers are re-read daily from the same snapshot as the sponsor list. Outside numbers are re-checked monthly, new ones are added, and a number that changes is replaced and re-dated.

Cite this page

"Newsletter Sponsorship Statistics 2026", Book a Sponsor, updated 20 October 2026, https://bookasponsor.com/newsletter-sponsorship-statistics

Our own numbers may be quoted with a link to this page. For an outside number, cite its original source, linked next to it.

Sources

Every outside source page, in the order it first appears, with the numbers it supports. Each was fetched on 20 October 2026 to confirm them. Book a Sponsor's own numbers come from its sponsor snapshot, read 20 October 2026.

1. Pew Research Center (pewresearch.org, published February 2026): 3 in 10; 6%; 43%; 3%; 71%; 62%; 35% vs 25%; 7 in 10; 57%; 28%; 7%. Checked 20 October 2026.
2. Eurostat (ec.europa.eu, published 2026): 82%. Checked 20 October 2026.
3. Reuters Institute (reutersinstitute.politics.ox.ac.uk, published June 2026): 2.5 million; 17%. Checked 20 October 2026.
4. Lenny's Newsletter (lennysnewsletter.com, published October 2026): 1,000,000+. Checked 20 October 2026.
5. beehiiv (beehiiv.com, published January 2026): 28 billion; 255 million; $19 million; 66 days; 41%+. Checked 20 October 2026.
6. Reuters Institute (reutersinstitute.politics.ox.ac.uk, published June 2025): 18%; 20%. Checked 20 October 2026.
7. beehiiv (beehiiv.com, published October 2026): $50 million. Checked 20 October 2026.
8. beehiiv (beehiiv.com, published June 2026): 0.62%. Checked 20 October 2026.
9. Ghost (ghost.org, published August 2025): $100 million; $8.5 million. Checked 20 October 2026.
10. beehiiv (beehiiv.com, published October 2026): $1M+ per month. Checked 20 October 2026.
11. TechCrunch (techcrunch.com, published April 2026): 50,000+ active users; $4.5M ARR added in Q1 2026. Checked 20 October 2026.
12. Substack (post.substack.com, published March 2025): 5M paid subscriptions. Checked 20 October 2026.
13. Substack (substack.com, published October 2026): 30%+ of paid subscriptions from the Substack network. Checked 20 October 2026.
14. Patreon (patreon.com, published October 2026): 300,000+ creators; $10B+ earned by creators; 10M+ paying fans per month. Checked 20 October 2026.
15. InboxReads (inboxreads.co, published December 2025): 77% (2025) vs 72% (2024); 2% paid; Substack 41%, beehiiv 29%. Checked 20 October 2026.
16. Influencer Marketing Hub (influencermarketinghub.com, published July 2026): 50%+ earn under $15,000; 49%+ earn most revenue from brand deals. Checked 20 October 2026.
17. Linktree (linktr.ee, published 2024): 70% earn under $49K. Checked 20 October 2026.
18. Pew Research Center (pewresearch.org, published November 2024): 59% of news influencers monetize. Checked 20 October 2026.
19. NetInfluencer (reporting #paid) (netinfluencer.com, published April 2026): 81% earn from brand deals. Checked 20 October 2026.
20. The Influencer Marketing Factory (newswire.com, published February 2026): 48.7% under $10K; 5.7% earn $100K+. Checked 20 October 2026.
21. Nathan Barry (Kit CEO) (nathanbarry.com, published January 2023): $520K+ booked (2022). Checked 20 October 2026.
22. Cooperpress media kit (cooperpress.com, published August 2026): $3,680 per issue; $1,790 per issue; $1,460 per issue; $1,265 per issue; $1,220 per issue; $1,120 per issue; $1,280 per issue; 436,662 subscribers. Checked 20 October 2026.
23. Sidebar sponsor page (sidebar.io, published October 2026): $950 per sponsorship. Checked 20 October 2026.
24. Dev Leader sponsorship page (devleader.ca, published October 2026): $300 exclusive sponsorship. Checked 20 October 2026.
25. SaaS Club newsletter sponsorships (saasclub.io, published October 2026): $1,800 per month. Checked 20 October 2026.
26. This Week in Security sponsorships (this.weekinsecurity.com, published October 2026): $2,500 per sponsored email. Checked 20 October 2026.
27. TechCrunch (techcrunch.com, published July 2026): $15 million; 13x revenue growth. Checked 20 October 2026.
28. Silicon UK (silicon.co.uk, published April 2024): $33 million; $1 million+ per month. Checked 20 October 2026.
29. Adweek (adweek.com, published June 2026): $101 million valuation; $27 million annual revenue. Checked 20 October 2026.
30. Digiday (digiday.com, published March 2025): $50 CPM. Checked 20 October 2026.
31. Atlanta Journal-Constitution (ajc.com, published August 2022): $525 million. Checked 20 October 2026.
32. TheWrap (thewrap.com, published March 2025): 5 million subscribers; $28.4 million raised. Checked 20 October 2026.
33. TechCrunch (techcrunch.com, published July 2025): $100 million, $1.1 billion valuation. Checked 20 October 2026.
34. Semafor (semafor.com, published January 2026): $40 million revenue; $30 million financing. Checked 20 October 2026.
35. Adweek (adweek.com, published August 2026): $17 million; $20 million+ revenue. Checked 20 October 2026.
36. Paved (paved.com, published January 2026): 30% growth; 40% growth; 53% growth; 80% larger pool. Checked 20 October 2026.
37. IAB (iab.com, published April 2026): $294.6 billion; $37 billion. Checked 20 October 2026.
38. TheWrap (thewrap.com, published October 2025): $150 million; $14 million revenue. Checked 20 October 2026.
39. TheWrap (thewrap.com, published September 2026): $250 million valuation; 50,000 paying subscribers. Checked 20 October 2026.
40. Digiday (digiday.com, published March 2023): 60% of ad revenue. Checked 20 October 2026.
41. Mailchimp Email Marketing Benchmarks (mailchimp.com, published December 2023): 35.63%; 2.62%; 40.04% (non-profits) vs 29.81% (ecommerce). Checked 20 October 2026.
42. Campaign Monitor Email Marketing Benchmarks (campaignmonitor.com, published January 2022): 21.5%; 4.4% CTR (education); 17.1% (retail open rate). Checked 20 October 2026.
43. MailerLite email benchmarks (mailerlite.com, published December 2025): 43.46%; 2.09%; 55.71%; 32.67% open, 1.07% click (e-commerce); 39.31% open, 1.15% click (software). Checked 20 October 2026.
44. GetResponse Email Marketing Benchmarks (getresponse.com, published January 2024): 39.64%; 3.25%; 8.62%. Checked 20 October 2026.
45. Klaviyo email benchmarks by industry (klaviyo.com, published January 2026): 31% (campaigns), 32.2% (flows); 1.69% (campaigns), 5.58% (flows). Checked 20 October 2026.
46. Omnisend email marketing benchmarks (omnisend.com, published May 2026): 30.22%; 2.44% CTOR. Checked 20 October 2026.
47. beehiiv blog (beehiiv.com, published March 2024): 38.7%. Checked 20 October 2026.
48. Litmus Email Client Market Share (litmus.com, published September 2026): 55-60% of opens; 76.56% of opens. Checked 20 October 2026.
49. Content Marketing Institute B2B Content Marketing 2025 (contentmarketinginstitute.com, published October 2024): 71%; 37%; 62%; 48%. Checked 20 October 2026.
50. HubSpot 2025 State of Newsletters (blog.hubspot.com, published October 2025): 46%. Checked 20 October 2026.
51. HubSpot State of Marketing 2026 (hubspot.com, published January 2026): about 75%; 22%. Checked 20 October 2026.
52. Litmus State of Email 2025 (litmus.com, published July 2025): 30%; 21%. Checked 20 October 2026.
53. IAB The Free and Open Ad-Supported Internet (iab.com, published January 2024): nearly 80%. Checked 20 October 2026.
54. Reuters Institute (reutersinstitute.politics.ox.ac.uk, published June 2022): 17% (22% US). Checked 20 October 2026.