BuySellAds pricing for newsletter publishers: Carbon Direct, Carbon Network and the price it doesn't print
For newsletter publishers, read 12 November 2026: BuySellAds publishes no price, fee or revenue share. Through Carbon, its team pitches your inventory, negotiates with sponsors and handles contracts and billing (Carbon Direct), or places native ads on your site (Carbon Network). Its form starts at "Less than 25,000" subscribers. To judge an offer, newsletters at 5,000 to 19,999 subscribers print a $300 median main slot (121 newsletters, read 11 November 2026).
Every BuySellAds price comes from its own pages, read 12 November 2026, and links to its source. Our own prices come from our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
| You want | Use | Why |
|---|---|---|
| A team that sells your ads and handles the contracts | BuySellAds (Carbon Direct) | Price and share not published; apply through its publisher form. |
| A printed share on deals a network brings | Passionfroot | 15% on deals its network brings, payment fees included, read 12 November 2026. |
| A marketplace with printed fees | MediaPact | 10% of each completed deal, falling at higher monthly sales, read 12 November 2026. |
| The pitches sent for you, at a printed price | Book a Sponsor | It pitches brands for you on a plan from $19 a month, no commission. |
What does each BuySellAds plan include and leave out?
Read 12 November 2026. There is no trial or sign-up: you fill in the publisher form, and if there is a fit, its team reaches out to schedule a discovery call.
| Plan | Price | What you get | What it leaves out |
|---|---|---|---|
| Carbon Direct | Not published | A dedicated sponsorship team that pitches your inventory, negotiates with sponsors, and handles contracts, billing and the campaign; an exclusive management option on request | Its fee or share; who qualifies |
| Carbon Network | Not published | Native, contextual, cookieless ads on your site through the Carbon Tag or API | Newsletter details: it describes placements on your site through a tag or API |
| Audience.is | Not published | Audience insights and campaign reporting to make your case to sponsors | Any sponsor contact: it is reporting |
| Optimize | Not published | Managed header bidding beside direct and network demand, with inventory reporting | Newsletter details: it doesn't say how this applies to a newsletter |
Its pages print no publisher price at all, so there is nothing to disagree with. The publisher form asks for pageviews and subscribers, and its first subscriber band is "Less than 25,000", so a small list can apply. Its publishers page says the network is made for developer resources, creative communities and the independent web. Ask in writing what it charges or keeps before you sign, and whether management is exclusive.
What is a year of sponsors worth at your list size?
With no fee printed, the way to judge a BuySellAds offer is against what your slots already sell for. This shows one median main slot at each list size and what one slot a month adds up to in a year, from the prices newsletters print.
| List size | Median main slot | Newsletters | One slot a month, for a year |
|---|---|---|---|
| Under 5,000 | $171 | 84 | $2,052 |
| 5,000 to 19,999 | $300 | 121 | $3,600 |
| 20,000 to 49,999 | $500 | 90 | $6,000 |
| 50,000 to 99,999 | $700 | 49 | $8,400 |
| 100,000 or more | $1,200 | 47 | $14,400 |
Median printed price of one main slot, 391 newsletters, read 11 November 2026 by Book a Sponsor · the full rates page
BuySellAds and Book a Sponsor prices, side by side
| BuySellAds | Book a Sponsor | |
|---|---|---|
| Price | Carbon Direct: Not published; Carbon Network: Not published; Audience.is: Not published; Optimize: Not published | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| Fee on your deals | Not published | No commission, no rev-share |
| Who sends the pitches | Its Carbon Direct team, if it finds a fit | Book a Sponsor, from its own mailboxes; the replies come to you |
| If it does not work | Not stated; scope is agreed before starting | First sponsor reply inside 30 days or your money back |
Where does BuySellAds still win?
BuySellAds fits a publisher with a developer, design or tech audience that wants a team to own the sales. Carbon Direct pitches, negotiates and bills for you, and can take over the whole sponsorship business; its pages sign off "Good company, since 2008."
Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.
Questions
How much does BuySellAds charge publishers?
It doesn't say. Its publisher page, read 12 November 2026, prints no price, fee or revenue share; you apply, and its team agrees the scope with you before starting.
Can a small newsletter apply to BuySellAds?
Its publisher form starts the subscriber question at "Less than 25,000", so yes, you can apply. It says it reaches out if there is a fit.
What is the difference between Carbon Direct and Carbon Network?
Carbon Direct is a sponsorship team that sells your inventory and handles contracts and billing. Carbon Network places native, contextual ads on your site through the Carbon Tag or API.
Does BuySellAds pitch brands for me?
Carbon Direct does, if its team finds a fit, on terms it doesn't publish. Book a Sponsor emails the brands for you on a plan from $19 a month, no commission. See Book a Sponsor vs BuySellAds.
Sources
- BuySellAds publishers page and form, read 12 November 2026
- BuySellAds homepage, read 12 November 2026
- Passionfroot creator pricing: its 15% fee, read 12 November 2026
- MediaPact terms of service, version 3.0.0, section 7: its 10% tier, read 12 November 2026
- Book a Sponsor newsletter sponsorship rates, read 12 November 2026
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back