Newsletter media kit generator

Enter your list size and niche and get a one-page media kit with your audience, ad placements and rates. The rates come from the main-slot prices of 321 newsletters, read from their advertise pages on September 29, 2026: for 12,000 subscribers the middle half asks $200 to $675 for the top slot.

example below: 12,000 subscribers · business · change it above · nothing you type is stored

Your Newsletter

Media kit · October 2026

About

Your Newsletter is a business newsletter sent once a week to 12,000 subscribers. [One line on who reads it: their job, stage or interests.]

Audience

Subscribers	12,000
Open rate	[add]
Click rate	[add]
Sends	1 a week
Topic	Business

Placements and rates

Placement	What the sponsor gets	Rate
Primary sponsor	First ad in the issue: up to 150 words, one image (600 px wide) and your link	$350
Secondary placement	A mid-issue spot: 50 to 75 words and your link	$200
Classified	One or two lines and a link near the end of the issue	$150
Four primary placements	The primary slot in four issues	$1,400

Past sponsors

[Brands that have run in your newsletter]

Contact

[Your name, your email]

Send the kit to brands that already buy

free run · no card · about a minute

Where the rates come from

321 newsletters print a main-slot price for one issue and a list size of 500 or more on their advertise page or booking storefront. Each counts once, at its cheapest main slot, and the prices were read on September 29, 2026. For 12,000 subscribers the middle half of those prices runs $200 to $675, and $350 sits in the middle, about $29.97 per 1,000 subscribers.

Secondary and classified rates come from newsletters that list both: a second slot in the same issue lists at a median 59% of that newsletter's main slot, and a classified at 40%. For context, 764 brands sponsored 270 business newsletters in the last 12 months.

What counts: a price for one placement in one issue or send, in US dollars and printed on the page. Website, print, social and event ads, bundles and prices by the week or month are left out. Treat the result as a starting point and move it toward the high end if your click rate is strong.

your list falls in the 5,000 to 19,999 band: median main slot $310, 96 newsletters

What goes in a newsletter media kit

A sponsor skims a kit to decide whether to reply, so it leads with numbers: subscribers, open rate, click rate and send frequency. Then one line on who reads it, because a brand is buying a specific audience. After that, each placement with its length and price, the brands that have run before, and one contact. Keep it to a page and update it when your numbers change.

Media kit or proposal?

The media kit is the standing summary you send to anyone who asks. A sponsorship proposal is written for one brand: it adds the brands in your niche, the booking terms and a next step. You can keep one kit and write a short proposal for each deal.

Questions

What is a newsletter media kit?

A one-page summary a sponsor reads before they decide to buy: who reads the newsletter and how many, what placements you sell and what they cost, which brands have run before, and who to contact. Sponsors often ask for it first, so having it ready shortens the reply.

What should a newsletter media kit include?

Subscribers, open rate and click rate, how often you send, one line on who reads it, each placement with its length and price, past sponsors, and a contact. The kit above has all of them. A proposal adds terms and a next step; the proposal template covers that.

How much should I charge in a media kit?

For 12,000 subscribers the middle half of newsletters that list a main-slot price ask $200 to $675, with $350 in the middle. That comes from 321 newsletters that print a one-issue main-slot price and a list size, read September 29, 2026. The rates in the kit above use that model and the Business adjustment (1.04 times the all-niche price, 32 newsletters).

How much less is a secondary placement or a classified?

In the newsletters that list both, a second slot in the same issue lists at a median 59% of the main slot (104 newsletters) and a classified at 40% (160). A dedicated send lists at about 2.3 times the main slot (98 newsletters).

How long should a media kit be?

One page. A sponsor skims it to answer three questions: who reads it, what does a placement cost, and who else has paid. Anything beyond that belongs in the pitch email.

Send it to brands that already buy

Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.

$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded

Next: the brands that sponsor business newsletters and what newsletters charge by list size.