$750 to $1,250 a video
example: 25,000 median views, a tech channel, one 60 to 90 second integration · brands: data through November 8, 2026
| Median views, last 10 long videos | 25,000 |
| Sponsorship CPM, B2B, SaaS and tech | $30 to $50 per 1,000 views |
| Placement | 60 to 90 second integration |
| Price range | $750 to $1,250 |
| Floor (low end plus production) | $750 |
| Quote with room to negotiate (floor + 20 to 30%) | $900 to $975 |
In the last 90 days (August 10, 2026 to November 8, 2026) we saw 1,095 labeled sponsored videos on 348 B2B, SaaS and tech channels, from 512 brands. The brands on the most of those channels: Higgsfield (38 channels), Abacus AI (13 channels), Anker (13 channels), Fish Audio (12 channels), Flova (10 channels), Eleven Creative (9 channels).
See who sponsors AI Master, Dan - Smart Tutorials, Paul Hibbert (Hibbert Home Tech), Griffin Wooldridge.
Cite this: Between August 10, 2026 and November 8, 2026, Book a Sponsor read 8,855 labeled sponsored YouTube videos on 2,337 channels, from 2,995 brands. Price bands: 1of10 (published August 24, 2026, read November 8, 2026). Source: Book a Sponsor, https://bookasponsor.com/youtube-sponsorship-calculator
YouTube sponsorship rates by niche, and who buys
The CPM bands are 1of10's, for a 60 to 90 second integration. The last two columns are ours: the channels we read in each niche between August 10, 2026 and November 8, 2026, and the brands that ran a labeled sponsored video on them.
Across all 2,337 channels, 2,995 brands ran 8,855 labeled sponsored videos. The brands on the most channels: QUINCE (103 channels), Kalshi (74 channels), Higgsfield (66 channels), Zocdoc (65 channels), BetterHelp (57 channels), Indeed (56 channels). Gaming and beauty channels are not a niche of their own in our data, so those rows say "not filed". Our niches do not match 1of10's one for one, so we grouped them: finance and investing is our finance and crypto channels; B2B, SaaS and tech is tech, AI and developer; business and marketing is business, marketing and productivity; education is education and science; entertainment and vlogs is culture and media. Health, food and travel match by name.
data through November 8, 2026 · brands read August 10, 2026 to November 8, 2026 · labeled sponsored videos only · no price paid is read · CPM bands: 1of10, read November 8, 2026
Find the brands sponsoring channels like yours
free run · about a minute
How the calculator works
Price range = median views x the niche's CPM band / 1,000 x the placement's multiplier. Floor = the low end of that range plus your production cost. The quote adds 20 to 30% to the floor, which is 1of10's advice for leaving room to negotiate. Finance tops out above $50 per 1,000 views, so its high end shows a plus.
Use median views of your last 10 long videos that are at least a week old. A sponsor prices on the views a video is likely to get, and the median ignores the one video that took off.
Where the numbers come from
The CPM bands and placement multipliers are 1of10's published tables (August 24, 2026), which 1of10 says it compiled from public creator rate surveys and marketplace listings. We read the page again on November 8, 2026 and the bands had not changed. The brand counts are ours: every labeled sponsored video we read on 2,337 channels between August 10, 2026 and November 8, 2026, one row per brand per video, with the channel's own brand and adult brands left out. These are the same rows our YouTube sponsors pages print.
Questions
How much should I charge for a YouTube sponsorship?
Multiply the median views of your last 10 long videos by your niche's sponsorship CPM and divide by 1,000. 1of10's niche table runs from $8 to $15 per 1,000 views for entertainment and vlog channels up to $35 to $50 and more for finance, priced for a 60 to 90 second integration. Add what the segment costs you to make, then quote 20 to 30% above that floor so you have room to negotiate.
Should I use views or subscribers?
Views. Brands buy the views a video is likely to get, so a channel with fewer subscribers and steady views can charge more than a bigger channel whose videos get less. Use the median of your last 10 long videos, not your best one and not the average, which a single viral video pulls up.
How much more is a dedicated video?
1of10 prices a dedicated video at 2 to 4 times a 60 to 90 second integration, a 30 second mention at 0.5 to 0.7 times, a sponsored Short at 0.25 to 0.5 times and a community post at 0.1 to 0.2 times. Pick the placement in the calculator and it applies the range.
Which brands sponsor YouTube channels?
In the last 90 days we saw 2,995 brands in 8,855 labeled sponsored videos on 2,337 channels. On tech, AI and developer channels the brands on the most channels were Higgsfield (38 channels), Abacus AI (13 channels), Anker (13 channels), Fish Audio (12 channels), Flova (10 channels), Eleven Creative (9 channels). On finance and crypto channels: Kalshi (9 channels), Trading 212 (6 channels), ZocDoc (6 channels), PU Prime (5 channels), Upside (5 channels), Aura (3 channels). Each channel page lists its own sponsors.
Is this what brands actually paid?
No. The price comes from 1of10's published bands, compiled from creator-reported rates and marketplace listings. We read which brands sponsor which channels from video descriptions that label a paid sponsorship; affiliate links without a sponsor label do not count, and we never see the price a brand paid.
Is anything I type stored?
Your entries travel in the page address and the result is built from them. We don't ask for an account, and ordinary web server logs can record a page address, so leave out anything private.
Sources
- CPM bands and placement multipliers: 1of10, YouTube Sponsorships: 2026 Rates by Channel Size, published August 24, 2026, read November 8, 2026.
- Brands sponsoring channels: Book a Sponsor, 8,855 labeled sponsored videos on 2,337 channels, August 10, 2026 to November 8, 2026.
Turn the price into a booked sponsor
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back
Next: see which brands sponsor each channel and paste your channel.