Kit Newsletter Sponsorships pricing for newsletter publishers: plans and fee
For newsletter publishers, read 9 November 2026: Kit Newsletter Sponsorships has no price of its own, but it needs a paid Kit plan and Kit keeps 23.5% of ad revenue. At 1,000 subscribers, Creator is $33 a month billed yearly ($390). To match one flat $150 slot, the median under 5,000 subscribers, ads must earn $196.
Every Kit Newsletter Sponsorships price comes from its own pages, read 9 November 2026, and links to its source. Our own prices come from our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
| You want | Use | Why |
|---|---|---|
| You already send on a paid Kit plan and want ads with no pitching | Kit Newsletter Sponsorships | Kit brings the campaigns and pays you, and keeps 23.5%. |
| You send on beehiiv and want the same kind of ads | beehiiv Ad Network | Offers land in your beehiiv dashboard, on a paid beehiiv plan. |
| You want a free booking page at your own price | Paved Booker | No subscriber minimum; Stripe adds 2.9% (read 6 November 2026). |
| You want brands pitched at a flat fee you set | Book a Sponsor | It emails them for you on a plan from $19 a month, on any email platform, no commission. |
What does each Kit Newsletter Sponsorships plan include and leave out?
Read 9 November 2026. Kit's 14-day trial needs no credit card, but its help center says expressing interest in campaigns is for paid plans only, so on a trial you need to upgrade first.
| Plan | Price | What you get | What it leaves out |
|---|---|---|---|
| Free | $0, up to 10,000 subscribers | Kit email sending, landing pages and forms | Newsletter Sponsorships: its pricing table marks the feature as not on Free |
| Creator | $33 a month billed yearly ($390), at 1,000 subscribers | Newsletter Sponsorships and paid recommendations, on top of the email platform | The 23.5% still comes off ad revenue. You choose from offers Kit matches to you, and Kit pays per click, not a flat fee per slot |
| Pro | $50 a month the first year ($593 billed), then the standard rate; the page shows $66 a month, at 1,000 subscribers | Everything in Creator, with the same Newsletter Sponsorships feature | No lower ad fee: its help center states one 23.5% fee on total ad revenue |
| The ad program itself | No separate price; 23.5% of total ad revenue | Matched brand campaigns, automatic ads from brands you allow, payouts into Stripe with no minimum | Payment sooner than 45 days after the end of the month the ad ran. Any brand outside the campaigns Kit has |
Kit's feature page says you approve every ad. Its help center, updated June 9, 2026, describes two kinds of ad: you can decline sponsorship offers, and on automatic ads you blocklist brands or categories. Expressing interest doesn't guarantee a placement. We go by the help center. Kit prices plans by subscriber tier and moves you up a tier when you pass your plan's limit. The prices here are the ones it shows for 1,000 subscribers, so check its pricing page for your list size.
How much ad revenue covers the fee and the plan?
After the 23.5% fee you keep 76.5 cents of each ad dollar. A year of Creator at 1,000 subscribers costs $390, so your ads must earn $510 before the plan has paid for itself. If you already pay for Kit to send your email, only the fee is new. Kit pays per click, so the table shows the ad revenue you would need to match one flat median main slot at each list size, not what Kit will pay. Kit doesn't publish a click rate, so we can't turn these into clicks.
| List size | Median main slot | Newsletters | Ad revenue to keep that slot |
|---|---|---|---|
| Under 5,000 | $150 | 79 | $196 |
| 5,000 to 19,999 | $300 | 114 | $392 |
| 20,000 to 49,999 | $500 | 90 | $654 |
| 50,000 to 99,999 | $598 | 50 | $782 |
| 100,000 or more | $1,200 | 44 | $1,569 |
Median printed price of one main slot, 377 newsletters, read 4 November 2026 by Book a Sponsor · the full rates page
Kit Newsletter Sponsorships and Book a Sponsor prices, side by side
| Kit Newsletter Sponsorships | Book a Sponsor | |
|---|---|---|
| Price | Free: $0, up to 10,000 subscribers; Creator: $33 a month billed yearly ($390), at 1,000 subscribers; Pro: $50 a month the first year ($593 billed), then the standard rate; the page shows $66 a month, at 1,000 subscribers; The ad program itself: No separate price; 23.5% of total ad revenue | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| Fee on your deals | 23.5% of total ad revenue | No commission, no rev-share |
| Who sends the pitches | Nobody pitches: Kit matches campaigns to you | Book a Sponsor, from its own mailboxes; the replies come to you |
| If it does not work | You can decline any offer; the Kit plan is still billed, and a guarantee is not stated | First sponsor reply inside 30 days or your money back |
The Book a Sponsor plan named Kit is our own plan. It has nothing to do with Kit, the email platform.
Where does Kit Newsletter Sponsorships still win?
Kit fits a creator already paying for Kit who wants ad money with no selling at all. Kit finds the campaigns and handles the payouts, the fee applies only when ads earn, and its help center names no subscriber minimum and says there is no minimum payout.
Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.
Questions
How much do Kit Newsletter Sponsorships cost?
There is no separate price, read 9 November 2026. You need a paid Kit plan, from $33 a month billed yearly at 1,000 subscribers, and Kit keeps 23.5% of total ad revenue.
Are Kit Newsletter Sponsorships on the free plan?
No. Kit's pricing table lists the feature on Creator and Pro only.
Can I try sponsorships on the 14-day trial?
No. Kit's help center says expressing interest in campaigns is for paid plans only, and that on the free plan or a trial you need to upgrade first.
Does the Kit plan price rise with my list?
Kit moves you to the next subscriber tier when you pass your plan's limit, so the cost depends on your list size. The prices on this page are for 1,000 subscribers. Its Pro discount covers only the first year, then the plan renews at the standard rate.
Is Kit cheaper than Book a Sponsor?
If you already pay for Kit, the only added cost is 23.5% of what ads earn. Book a Sponsor costs a plan from $19 a month after the first 200 emails, which come with a $1 card check, takes no commission and works on any email platform. See Book a Sponsor vs Kit Newsletter Sponsorships.
Sources
- Kit pricing page and plan table, read 9 November 2026
- Kit help center: fee and payouts, updated June 9, 2026, read 9 November 2026
- Kit Newsletter Sponsorships feature page, read 9 November 2026
- Book a Sponsor newsletter sponsorship rates, read 9 November 2026
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back