Newsletter sponsorship packages: build yours from real rate cards
Updated November 10, 2026 · by Book a Sponsor
A newsletter sponsorship package is a priced set of ad placements. Newsletters that sell them list a second slot at a median 58% of their main slot (124 newsletters), a dedicated send at 2.3 times it (111) and four issues at 25% off per issue (58). Enter your list size for a menu.
Build your package menu
Enter your list size, your main slot price, or both. Your price wins when you give both.
example below: 12,000 subscribers · change it above · what you type goes in the page address, with no account
Your package menu, from a $325 main slot
Based on our rate model at 12,000 subscribers. Change a price if your rate card says otherwise; the steps between them are what newsletters print.
| Package | What the brand gets | Price | How it's set |
|---|---|---|---|
| Text ad | One classified or text link | $125 | 40% of the main slot |
| Second slot | One ad lower in the issue | $200 | 58% of the main slot |
| Main slot | The first ad in one issue | $325 | Your anchor price |
| Three issues | The main slot in 3 issues | $800 | 17% off per issue |
| Four issues | The main slot in 4 issues | $975 | 25% off per issue |
| Dedicated send | A whole email for one brand | $750 | About 2.3 times the main slot |
Copy this into your media kit:
Text ad: $125 (one classified or text link) Second slot: $200 (one ad lower in the issue) Main slot: $325 (the first ad in one issue) Three issues: $800 (the main slot in 3 issues) Four issues: $975 (the main slot in 4 issues) Dedicated send: $750 (a whole email for one brand)
Cite this: On rate cards read November 4, 2026, a second slot lists at a median 58% of the same newsletter's main slot (124 newsletters), a dedicated send at 2.3 times it (111), and a 4-issue package at 25% off per issue (58). Source: Book a Sponsor, https://bookasponsor.com/newsletter-sponsorship-packages
What each placement costs against the main slot
We compared each placement with the same newsletter's own main slot, so a big list's price never sits next to a small list's. The middle half is where half the newsletters land.
| Placement or package | Newsletters | Median | Middle half |
|---|---|---|---|
| Text ad or classified | 168 | 0.40x | 0.29x to 0.50x |
| Second slot | 124 | 0.58x | 0.50x to 0.70x |
| Dedicated send | 111 | 2.34x | 2.00x to 3.03x |
| 3 issues, per issue | 135 | 0.83x | 0.70x to 0.87x |
| 4 issues, per issue | 58 | 0.75x | 0.71x to 0.85x |
1.00x = that newsletter's own main slot for one issue · read November 4, 2026 · US dollars, newsletter placements only
Watch: what a package should include and cost
A short walk through these numbers, read November 4, 2026.
Watch on YouTube · Strandline Research channel
Have a menu? Pitch it to brands that already buy
free run · about a minute
How to set up your packages, in order
- Price one main slot. Everything else is a step from it. The CPM calculator checks it per 1,000 subscribers.
- Add one cheaper way in. A text ad lets a new brand test you for less than half the main slot.
- Add one multi-issue price. Three or four issues is the usual step up. Weekly, four issues gives you a month of booked slots and the brand a lower price per issue.
- Keep the dedicated send rare. It uses a whole email, which is why rate cards put it at about 2.3 times the main slot.
- Put it in writing. Add the menu to your media kit, offer it in a proposal, and paper the deal with the sponsorship agreement.
How we read the rate cards
On November 4, 2026 we re-read the advertise and media kit pages newsletters publish and kept prices in US dollars for newsletter placements: 777 newsletters, of which 421 print a one-issue main slot, the base for every ratio here. For each newsletter we took its median price per placement type and divided it by its own main slot, then took the median across newsletters.
A package counts when it names a whole number of issues, whatever else it holds, so a few may mix placements; the table compares its price per issue with the main slot. We kept 321 of 340 such rows; the rest landed outside 20% to 130% of the main slot per issue, which usually means a different product folded in. The 3-issue and 4-issue medians come from different newsletters. We print only cuts with 50 or more newsletters, so 2-issue and 5-issue packages and the size-band cuts stay off this page. These are asking prices on public pages. What a brand pays after talking to you can be lower.
Questions
What should a newsletter sponsorship package include?
One clear placement with its length, where it sits, how many issues and the price. Most rate cards we read sell a main slot, then cheaper second slots and text ads, and a dedicated send at about 2.3 times the main slot.
How much discount should I give for several issues?
The median on rate cards read November 4, 2026 is 17% off per issue for 3 issues (135 newsletters) and 25% off for 4 (58). Half of the 4-issue packages sit between 15% and 29% off.
How do I price my main slot first?
Start from what newsletters your size list. The sponsorship calculator gives a number, and the rates page shows the medians by list size. The builder here works from either that estimate or your own price.
Should I call them bronze, silver and gold?
Name them for what the brand gets. "Four issues" tells a buyer what they pay for, and a tier name makes them open the kit to find out. We counted prices, not names, so this one is our advice rather than a number.
Do these prices apply to podcasts or YouTube?
No. These ratios come from newsletter placements in US dollars. Podcast and YouTube deals are priced differently, so use your own rate there.
Sources
- Newsletters' own advertise and media kit pages, re-read November 4, 2026 by Book a Sponsor (run reread-2026-11-04), counted as described above.
- The size estimate: Book a Sponsor's newsletter sponsorship rates, the same read.
Turn the menu into a booked slot
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back
Next: see 12 real media kits and the brands that sponsor newsletters.