A podcast media kit is the one page a sponsor reads before buying: downloads per episode, who listens, each ad spot with its price, past sponsors and a contact. Enter your show's numbers for a kit priced from Libsyn Ads' rate card, beside the brands we saw sponsor shows in your genre over 90 days.
example below: 5,000 downloads an episode, technology, weekly · change it above · what you type goes in the page address, with no account
Your Podcast
Media kit · November 2026
About
Your Podcast is a technology podcast, weekly (4 a month). Add one line on who listens: their job, stage or interests.
Audience
Downloads an episode, first 30 days
5,000
Downloads a month
20,000
Episodes
Weekly (4 a month)
Genre
Technology
Ad spots and rates
Ad spot
What the sponsor gets
Rate
60 second host read
Read by the host and baked into the episode
$130
30 second host read
A shorter read by the host
$90 to $110
Dynamic insert
A recorded ad placed in new episodes
$90 to $110
Four 60 second host reads
One read in each of four episodes
$520
Past sponsors
Add the brands that have run on your show
Contact
Add your name and email
Made with Book a Sponsor · https://bookasponsor.com/podcast-media-kit
Cite this: Between August 10, 2026 and November 8, 2026, Book a Sponsor read 16,486 sponsor reads in 5,922 episodes of 2,279 podcasts, from 2,985 brands. Rate card: Libsyn Ads, read November 8, 2026. Source: Book a Sponsor, https://bookasponsor.com/podcast-media-kit
Which brands sponsor shows like yours?
In the last 90 days (August 10, 2026 to November 8, 2026) we read 796 sponsor reads on 92 technology shows, from 218 brands. The brands on the most of those shows: Origin (8 shows), Palo Alto Networks (7 shows), Doppel (6 shows), WorkOS (6 shows), Framer (5 shows), Sentry (5 shows).
Society and culture shows carried the most brands in our data, 731 across 532 shows. Libsyn's CPM for a 60 second host read runs from $22 to $30 depending on genre.
data through November 8, 2026 · brands read August 10, 2026 to November 8, 2026 · show notes that name a sponsor · no price paid is read · CPMs: Libsyn Ads, read November 8, 2026
Send the kit to brands that already sponsor shows
free run · about a minute
How are the prices in the kit worked out?
Each rate is downloads in an episode's first 30 days x the CPM / 1,000, the equation Libsyn Ads prints. A 60 second baked-in host read uses your genre's CPM. A 30 second read and a dynamic insert use their own bands, which Libsyn does not split by genre. Four reads is four times one read, with no discount, so add one if you offer it.
Where do the numbers come from?
The CPMs are Libsyn Ads' rate card, read on November 8, 2026. The brand counts are ours: 16,486 sponsor reads in 5,922 episodes of 2,279 podcasts between August 10, 2026 and November 8, 2026, read from show notes that name a sponsor, one row per brand per episode. They come from the same read as our podcast sponsors pages, which roll forward daily. We do not see download counts or what a brand paid.
Questions
What should a podcast media kit include?
Downloads an episode in the first 30 days, how often you publish, one line on who listens, each ad spot with its length and price, the brands that have run on the show, and a contact. Keep it to one page: a sponsor skims it to decide whether to reply.
Which downloads number goes in a podcast media kit?
Downloads an episode in its first 30 days. That is the number advertisers price on, and it is the one Libsyn's rate equation uses. Leave out lifetime downloads, which keep rising and say little about the next episode.
How much should a podcast charge for an ad?
Multiply the downloads an episode gets in 30 days by the CPM and divide by 1,000. Libsyn Ads lists $22 to $30 per 1,000 downloads for a 60 second host read, depending on genre. At 5,000 downloads and $26 that is $130. The podcast advertising rates page has every genre and ad unit.
Do I need a media kit before I pitch a podcast sponsor?
It helps, because a brand that replies usually asks for your numbers first and a kit answers that in one attachment. Your first email can stay short and link to it. Ways to find podcast sponsors without an agency covers who to send it to.
Are these rates what brands actually pay?
They are Libsyn Ads' published rate card, not what any brand paid. We count which brands appear in show notes, and we never see a price. Move your numbers up if your audience is hard to reach, and down if you have not sold a spot before.
Is anything I type stored?
Your entries travel in the page address and the kit is built from them. We don't ask for an account, and ordinary web server logs can record a page address, so leave out anything private.
Brands sponsoring podcasts: Book a Sponsor, 16,486 sponsor reads in 5,922 episodes of 2,279 podcasts, August 10, 2026 to November 8, 2026.
Send it to brands that already sponsor shows like yours
Paste your podcast. Book a Sponsor reads the sponsor reads on shows like yours from the last 90 days, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back