Who Sponsors Stuff pricing for newsletter publishers: every plan, line by line
For newsletter publishers, read 6 November 2026: Who Sponsors Stuff has a free plan with roughly 10% of its database and no contacts, and Sales Pro, which publishes no price. Its terms bill Sales Pro yearly in advance with no refunds on cancellation. One main slot under 5,000 subscribers lists at a median $150.
Every Who Sponsors Stuff price comes from its own pages, read 6 November 2026, and links to its source. Our own prices come from our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
| You want | Use | Why |
|---|---|---|
| You want to browse sponsor names for free | Who Sponsors Stuff Free | About 10% of the database and 10 new sponsors a week by email. |
| You run a sales team and want contacts, creatives and seats | Who Sponsors Stuff Sales Pro | Unlimited seats and ad creatives with tracking codes, price on request. |
| You want a price on the page and the emails sent | Book a Sponsor | It pitches brands for you on a plan from $19 a month, no commission. |
| You want a list with a public price | SponsorGap or SponsorLeads | Both print their plans. |
What does each Who Sponsors Stuff plan include and leave out?
Read 6 November 2026. Its pages state no Sales Pro trial. The free plan is the only way to look before you talk to them.
| Plan | Price | What you get | What it leaves out |
|---|---|---|---|
| Free | $0 | A small sampling of the database (roughly 10%) and the weekly Email Intelligence newsletter with 10 new sponsors a week | Direct contact information, images of the ads, CSV downloads and custom alerts |
| Sales Pro | Not published: a contact form | The full database, direct contacts for decision-makers, images of ads with landing pages and tracking codes, CSV downloads, saved searches, daily or weekly alerts, competitive sets, unlimited seats | A public price. Pitching: you or your sales team still send every email |
| Enterprise | Not published: hello@whosponsorsstuff.com | Its sign-up page only says to get in touch | Any stated list of features or price |
Its Sales Pro page says 500+ newsletters tracked and 10,000+ sponsors with contacts. Its sign-up page says 250+ newsletters tracked. We quote the Sales Pro page first.
What should a Sales Pro quote have to beat?
Without a public price we can't say what Sales Pro costs. Billing is yearly, so when you get a quote, divide it by your list size's median main slot below. That is how many slots you need to sell to cover the year. For scale, a year of Book a Sponsor's Starter plan is $228.
| List size | Median main slot | Newsletters | Slots to cover $228 a year |
|---|---|---|---|
| Under 5,000 | $150 | 79 | 1.5 |
| 5,000 to 19,999 | $300 | 114 | 0.8 |
| 20,000 to 49,999 | $500 | 90 | 0.5 |
| 50,000 to 99,999 | $598 | 50 | 0.4 |
| 100,000 or more | $1,200 | 44 | 0.2 |
Median printed price of one main slot, 377 newsletters, read 4 November 2026 by Book a Sponsor · the full rates page
Who Sponsors Stuff and Book a Sponsor prices, side by side
| Who Sponsors Stuff | Book a Sponsor | |
|---|---|---|
| Price | Free: $0; Sales Pro: Not published: a contact form; Enterprise: Not published: hello@whosponsorsstuff.com | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| Fee on your deals | None stated | No commission, no rev-share |
| Who sends the pitches | You, or your sales team | Book a Sponsor, from its own mailboxes; the replies come to you |
| If it does not work | No refunds on cancellation | First sponsor reply inside 30 days or your money back |
Where does Who Sponsors Stuff still win?
Who Sponsors Stuff fits a team that sells ads for a living: unlimited seats, the creative archive and competitive sets are built for that, and its parent company sells newsletter ads itself.
Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.
Questions
How much does Who Sponsors Stuff cost?
The free plan is $0. Sales Pro has no public price, read 6 November 2026: you ask through a contact form.
Does the free plan include contacts?
No. The sign-up page lists direct contact information, ad images, CSV downloads and custom alerts on Sales Pro, and the free plan has roughly 10% of the database.
Can I cancel Sales Pro and get a refund?
Its terms say no refunds on cancellation: you keep access to the end of the billing cycle, and billing is yearly in advance unless agreed otherwise in writing. Those terms are dated April 25, 2022.
Who runs Who Sponsors Stuff?
Email Revenue Solutions, which sells sponsorships for newsletters as an outside sales team. Its site says the team has helped publishers generate more than $5 million in direct-sold ads since 2017.
Sources
- Sales Pro page, read 6 November 2026
- Sign-up page and plan list, read 6 November 2026
- Terms of service, read 6 November 2026
- Book a Sponsor newsletter sponsorship rates, read 6 November 2026
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back