How do the 200 free emails work for newsletter publishers, and what comes after?
Book a Sponsor takes a $1 card check for the first 200 emails, then a plan from $19 a month. The 200 are pitches we send to brands for you, follow-ups included, and your first plan month starts only when they are all sent. Three plans, listed below.
Prices below are from our live pricing page, 7 November 2026, and our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
The steps, from checkout to your first plan month
- Check out. Book a Sponsor takes a $1 card check for the first 200 emails, then a plan from $19 a month. Done when your dash opens.
- Wait 2 hours, or use them. Nothing sends for 2 hours after signup. Read your pitch and block any brand you already know.
- The 200 go out. At your daily number, 50 new brands by default. Done when the dash shows them sent.
- The plan month starts. Only when the free emails are all sent. It renews monthly until you cancel.
- Sending stops at the plan's emails. No overage. If we can't fill a month, the gap comes off your next invoice.
What the pitching itself does is on the daily pitches feature page.
A worked example: how long do 200 emails last?
The day count is about 2 at 100 new brands a day, about 4 at the default 50, and about 8 at 25. Follow-ups use emails too, so the real number of days is a little lower. Then, on Starter, 600 emails over a month is about 20 a day, so the plan paces the month instead of sending it all in the first week.
In the last 30 days Book a Sponsor sent 36,874 pitches for its clients and 135 brands said yes, 3.7 per 1,000 (live count, see the numbers). Data through 10 November 2026. To weigh this against tools that charge a commission or a database fee, read the services that pitch sponsors for you, compared.
Questions
Is the card check a charge?
Yes, $1, once, at checkout. Nothing more is charged until your 200 emails are sent.
Do follow-ups count against the 200?
Yes. Every email sent counts, first pitches and follow-ups alike, on the free emails and on a plan.
Can I cancel before the plan starts?
Yes. Cancel from your dash and sending stops that day; the plan does not start or renew.
What if no brand replies?
First sponsor reply inside 30 days or your money back.
Sources
Paste your newsletter and see the brands
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back