How much can a newsletter make from sponsorships?
At the middle of what newsletters ask, a weekly newsletter with 10,000 subscribers asks about $325 for the main slot of one issue, which is $1,410 a month if the slot sells every week. The sell-through is the part nobody can give you from a price list: a slot that sells in half of your issues earns half. Set it in the calculator above.
How do you calculate newsletter sponsorship rates?
Start from list size, because it explains most of the spread. On a line fitted through the 321 newsletters in our data, a list twice the size goes with a main-slot price about 39% higher, not twice as high. The calculator uses that line for the main slot, then prices a second slot at 59% of it and a classified at 40%, the medians among newsletters that list both.
Is this what newsletters earn or what they ask?
What they ask. Every figure is a price printed on a newsletter's advertise page or booking page, read September 29, 2026. We do not see what sponsors actually paid or how often each slot sold, so treat the middle as a starting price and the high end as where a strong click rate lets you go.
Why is the price per 1,000 subscribers lower for big newsletters?
Prices rise with list size more slowly than the list does. In our data the median main slot costs $150 under 5,000 subscribers and $1,300 at 100,000 or more, which is $69.84 and $6.66 per 1,000 subscribers.
Does niche change the price?
A little, in the niches with enough data. Relative to the all-niche price, AI newsletters list at 0.72 times (42 newsletters), tech newsletters list at 1.46 times (29 newsletters), business newsletters list at 1.04 times (32 newsletters), marketing newsletters list at 1.71 times (26 newsletters). Other niches have fewer than 20 priced newsletters each, so the calculator leaves them unadjusted.