SponsorCal pricing for newsletters: 5% of each booking, and what you keep
For newsletters that already get sponsor inquiries, read 12 November 2026: SponsorCal prints no monthly price. It keeps a 5% platform fee on each booking and pays Stripe's processing fees out of that 5%, so on a $500 sponsorship you keep $475. On the $300 median main slot at 5,000 to 19,999 subscribers you keep $285.
Every SponsorCal price comes from its own pages, read 12 November 2026, and links to its source. Our own prices come from our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
| You want | Use | Why |
|---|---|---|
| A booking page for sponsors you already have | SponsorCal | 5% of each booking, Stripe fees included, read 12 November 2026. |
| The same 5%, plus a marketplace listing | Hecto | £0 a month, 5% of each booking plus Stripe charges, read 12 November 2026. |
| A booking page with Stripe's 2.9% and no platform cut | Paved Booker | Free, with Stripe's 2.9% on each transaction, read 12 November 2026. |
| The sponsors found and pitched for you | Book a Sponsor | It pitches brands for you on a plan from $19 a month, no commission. |
What does each SponsorCal plan include and leave out?
Read 12 November 2026. There is no trial to run out: setup takes about 2 minutes with no credit card, and the only price on its page is the 5% on bookings.
| Plan | Price | What you get | What it leaves out |
|---|---|---|---|
| Booking page | 5% of each booking; Stripe fees included | A booking page at sponsorcal.com/your-newsletter: sponsors pick a date, pay upfront and upload assets through a secure link, with no sponsor account; you approve every ad | Sponsors: its homepage says it is not a marketplace, so you bring every one |
| Payments | Inside the 5% | Stripe Connect sends your 95% straight to your own Stripe account as part of the sponsor's payment; no invoices | Net-30 or pay-after-publishing terms: sponsors pay when they book |
| Reminders and limits | Inside the 5% | Asset reminders 3 days and 1 day before your deadline, an overdue alert, and slot limits enforced at checkout so two sponsors can't buy one placement | Your own invoices: its page says it is not for creators who prefer to send them |
Its pages agree with each other: sponsorcal.com/pricing opens the same page as the homepage, with one 5% fee and a worked example ($25 of a $500 sponsorship). What it leaves out is finding sponsors: its homepage says it is for creators who already get sponsor inquiries.
What do you keep from one sponsor at your list size?
SponsorCal keeps 5% and pays Stripe out of it, so you keep 95% of the price. This shows what you keep from one median main slot at each list size, from the prices newsletters print.
| List size | Median main slot | Newsletters | You keep after SponsorCal's 5% |
|---|---|---|---|
| Under 5,000 | $171 | 84 | $162 |
| 5,000 to 19,999 | $300 | 121 | $285 |
| 20,000 to 49,999 | $500 | 90 | $475 |
| 50,000 to 99,999 | $700 | 49 | $665 |
| 100,000 or more | $1,200 | 47 | $1,140 |
Median printed price of one main slot, 391 newsletters, read 11 November 2026 by Book a Sponsor · the full rates page
SponsorCal and Book a Sponsor prices, side by side
| SponsorCal | Book a Sponsor | |
|---|---|---|
| Price | Booking page: 5% of each booking; Stripe fees included; Payments: Inside the 5%; Reminders and limits: Inside the 5% | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| Fee on your deals | 5% of each booking, Stripe fees included | No commission, no rev-share |
| Who sends the pitches | You: it is not a marketplace, so you bring the sponsors | Book a Sponsor, from its own mailboxes; the replies come to you |
| If it does not work | No monthly price printed, so nothing to cancel | First sponsor reply inside 30 days or your money back |
Where does SponsorCal still win?
SponsorCal fits a newsletter that already gets sponsor inquiries and wants them paid and filed without email. Its sponsors pay before you publish, assets arrive on a deadline with reminders, a slot can't be sold twice, and Stripe's fees come out of its 5%.
Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.
Questions
How much does SponsorCal cost?
It prints no subscription price. SponsorCal keeps 5% of each booking and pays Stripe's processing fees out of it: on a $500 sponsorship you keep $475 (its homepage, read 12 November 2026).
Does SponsorCal charge Stripe fees on top?
No. Its homepage says it pays Stripe's processing fees out of its 5%, and your 95% is untouched.
When do I get paid with SponsorCal?
Sponsors pay when they book, and your 95% goes into your own Stripe account through Stripe Connect as part of the sponsor's payment.
Does SponsorCal find sponsors for me?
No. Its homepage says it is not a marketplace: you bring your sponsors and set your rates. Book a Sponsor emails the brands for you. See Book a Sponsor vs SponsorCal.
Sources
- SponsorCal homepage, pricing and FAQ, read 12 November 2026
- Hecto pricing page: its £0 a month and 5%, read 12 November 2026
- Paved Booker: free, with Stripe's 2.9%, read 12 November 2026
- Book a Sponsor newsletter sponsorship rates, read 12 November 2026
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back