Hecto pricing for newsletter publishers: £0 a month and 5% of each booking
For newsletter publishers, read 12 November 2026: Hecto, the newsletter ad marketplace at hecto.io, costs £0 a month to list and takes 5% of each successful transaction, and Stripe's charges also apply. On the $300 median main slot at 5,000 to 19,999 subscribers, Hecto's 5% is $15 before Stripe's charge.
Every Hecto price comes from its own pages, read 12 November 2026, and links to its source. Our own prices come from our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
| You want | Use | Why |
|---|---|---|
| A free listing and a checkout link for buyers who come to you | Hecto | £0 a month, 5% of each booking plus Stripe charges, read 12 November 2026. |
| The same 5%, with Stripe's fees paid out of it | SponsorCal | 5% of each booking, Stripe fees included, read 12 November 2026. |
| A marketplace where buyers send offers | MediaPact | 10% of each completed deal, falling at higher monthly sales, read 12 November 2026. |
| The pitches sent for you, no commission | Book a Sponsor | It pitches brands for you on a plan from $19 a month, no commission. |
What does each Hecto plan include and leave out?
Read 12 November 2026. There is nothing to trial: listing costs £0 a month, and the 5% applies only when a booking goes through.
| Plan | Price | What you get | What it leaves out |
|---|---|---|---|
| Marketplace Entry | £0 a month | Your newsletter listed in front of Hecto ad buyers, with your ad packages and their prices shown up front | Any count of buyers or bookings: neither page prints one |
| Hecto Checkout | 5% of each successful transaction, plus Stripe charges | A checkout link you can send buyers to directly: it collects the ad image, the copy and the payment in one flow, no coding, plus tools to update your ad prices, open dates and ad requirements | Stripe's charges are not inside the 5%; they come on top. Nobody pitches for you: buyers book what you list |
Hecto quotes its monthly price in pounds (£0), and one block on its pricing page, read the same day, still shows template filler text instead of an explanation. Neither page prints how many buyers use the marketplace. Ask Hecto how many bookings a newsletter your size gets before you count on it.
What does Hecto's 5% take at your list size?
This shows what Hecto's 5% takes from one median main slot at each list size, from the prices newsletters print. Stripe's charge on the payment comes on top of it.
| List size | Median main slot | Newsletters | Hecto keeps at 5% |
|---|---|---|---|
| Under 5,000 | $171 | 84 | $9 |
| 5,000 to 19,999 | $300 | 121 | $15 |
| 20,000 to 49,999 | $500 | 90 | $25 |
| 50,000 to 99,999 | $700 | 49 | $35 |
| 100,000 or more | $1,200 | 47 | $60 |
Median printed price of one main slot, 391 newsletters, read 11 November 2026 by Book a Sponsor · the full rates page
Hecto and Book a Sponsor prices, side by side
| Hecto | Book a Sponsor | |
|---|---|---|
| Price | Marketplace Entry: £0 a month; Hecto Checkout: 5% of each successful transaction, plus Stripe charges | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| Fee on your deals | 5% of each successful transaction, plus Stripe charges | No commission, no rev-share |
| Who sends the pitches | Nobody pitches: buyers book what you list, or you send your checkout link | Book a Sponsor, from its own mailboxes; the replies come to you |
| If it does not work | No monthly fee, so nothing to cancel | First sponsor reply inside 30 days or your money back |
Where does Hecto still win?
Hecto fits a newsletter that wants a free listing and a checkout link: nothing is billed each month, buyers see the package price before they message you, and one checkout collects the ad image, the copy and the payment.
Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.
Questions
How much does Hecto cost?
£0 a month. Hecto takes 5% of each successful transaction, and Stripe's charges also apply (its pricing page, read 12 November 2026).
Does Hecto charge a monthly fee?
No. Its pricing page says "No Monthly Fee" and shows £0 a month: Hecto is paid only when a booking goes through.
Are Stripe fees included in Hecto's 5%?
No. Its pricing page says Stripe charges also apply. SponsorCal, a booking page that also keeps 5%, pays Stripe's fees out of its 5%; see SponsorCal pricing.
Does Hecto pitch brands for me?
No. Buyers search the marketplace and book your packages, or you send them your checkout link. Book a Sponsor emails the brands for you. See Book a Sponsor vs Hecto.
Sources
- Hecto pricing page, read 12 November 2026
- Hecto homepage, read 12 November 2026
- SponsorCal homepage: its 5% with Stripe fees included, read 12 November 2026
- MediaPact terms of service, version 3.0.0, section 7: its 10% tier, read 12 November 2026
- Book a Sponsor newsletter sponsorship rates, read 12 November 2026
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back