Book a Sponsor vs Hecto: marketplace or outreach?
Hecto is a newsletter ad marketplace: you list packages with upfront prices, there is no monthly fee, and it takes 5% of each booking plus Stripe charges. Book a Sponsor pitches the brands for you at 10¢ per email sent. Pick Hecto if you want a free listing and a checkout link for brands that find you; pick Book a Sponsor if you want the brands contacted for you.
We make Book a Sponsor. Every fact about Hecto comes from its own pages, read 6 October 2026, and links to its source. Our own figures come from our pricing and product settings. We didn't sign up for or test Hecto.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar.com, the YouTube sponsorship database.
Book a Sponsor and Hecto, side by side
Checked 6 October 2026. Sources for Hecto: pricing, homepage.
| Hecto | Book a Sponsor | |
|---|---|---|
| What it is | A newsletter ad marketplace with a checkout link | An outreach service that pitches brands for newsletters |
| How you get sponsors | You list ad packages with upfront prices; brands search, message you and pay through a Hecto checkout, or you send buyers your own Hecto checkout link | It emails the brands that sponsored newsletters like yours and introduces you when one replies |
| Price to you | £0 a month: no monthly fee, with prices shown in pounds | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups |
| What it takes from your deals | A 5% Hecto fee on successful transactions, plus Stripe charges | No commission, no rev-share |
| Free way to start | Free to start: its pricing page says getting started is free | $20 in credits (200 emails); card at checkout, no trial |
| Who can use it | Newsletters; its pages state no audience minimum | Newsletters on any platform, no subscriber minimum; adult newsletters are refused |
| Who does the selling and the paperwork | Hecto collects the image, copy and payment in one checkout; you manage prices, dates and ad requirements | Book a Sponsor, from its own mailboxes and domains; you read the pitch and can block any brand |
| Where it falls short | Its pages don't say how many brands buy through it, so a listing may sit until a buyer finds it | The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only. |
When Hecto is the better pick
- It costs nothing until you're paid. There is no monthly fee, and the 5% comes out of a booking you've already won. Book a Sponsor charges per email sent whether or not a brand replies.
- Buyers see your prices before they message you, so a brand that arrives is already pricing a real package. Book a Sponsor's cold pitches reach brands that haven't asked for your rates.
- One checkout collects the creative and the payment, so a booking needs no back and forth. You can send that link to any sponsor, including ones Book a Sponsor found for you.
When Book a Sponsor is the better pick
- Brands get contacted. Hecto waits for buyers to find your page; Book a Sponsor emails 50 new brands a day that bought ads in newsletters like yours.
- No fee on your deals. Hecto's 5% applies to every booking made through it; Book a Sponsor takes no commission, so a $1,000 deal stays $1,000 with you.
- You get the leads, not the listing: Book a Sponsor finds the person who buys the ads and drafts the pitch before checkout.
Questions
How much does Hecto cost for newsletters?
Its pricing page lists £0 a month with no monthly fee and a 5% Hecto fee on successful transactions, with Stripe charges on top (read 6 October 2026). Prices on the page are in pounds.
Does Hecto find sponsors for me?
It gives brands a place to find you: they search the marketplace, see your package prices and message you, per its homepage. It doesn't state that it pitches brands for you.
Can I use Hecto to take bookings from Book a Sponsor leads?
Yes. Book a Sponsor takes no bookings or payments, so when a brand replies you can send your Hecto checkout link and let the buyer pay there.
Is Book a Sponsor the same as SponsorRadar.com?
No. Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. It was called Sponsor Radar until October 2026, which is why it gets mixed up with SponsorRadar.com, a separate company with a YouTube sponsorship database.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded
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