Book a Sponsor vs SponsorGap: database or pitches sent?
SponsorGap is a database of brands that buy newsletter ads, from $39 a month, and you write and send the pitches; its managed plans run outbound for you from $999 a month plus a 10% success fee. Book a Sponsor sends the pitches for you at 10¢ per email with no subscription. Pick SponsorGap if you want the data and to pitch in your own name; pick Book a Sponsor if you want the pitching done.
We make Book a Sponsor. Every fact about SponsorGap comes from its own pages, read 6 October 2026, and links to its source. Our own figures come from our pricing and product settings. We didn't sign up for or test SponsorGap.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar.com, the YouTube sponsorship database.
Book a Sponsor and SponsorGap, side by side
Checked 6 October 2026. Sources for SponsorGap: pricing, homepage.
| SponsorGap | Book a Sponsor | |
|---|---|---|
| What it is | A sponsor database with outreach tools, plus a slot marketplace and managed outreach | An outreach service that pitches brands for newsletters |
| How you get sponsors | You search 25k+ brands with ad history, spend signals and contacts and pitch them yourself; you can also list open slots for inbound inquiries; the managed plans run outbound for you | It emails the brands that sponsored newsletters like yours and introduces you when one replies |
| Price to you | $39, $89 or $199 a month on the self-serve plans; $999 a month plus a 10% success fee, or $2,999 a month, for managed outreach | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups |
| What it takes from your deals | Nothing from your deals on the self-serve plans; a 10% success fee on the $999 managed plan | No commission, no rev-share |
| Free way to start | A 7-day free trial, with no card needed | $20 in credits (200 emails); card at checkout, no trial |
| Who can use it | Newsletters first; it also has YouTube and podcast sponsor pages | Newsletters on any platform, no subscriber minimum; adult newsletters are refused |
| Who does the selling and the paperwork | You send every pitch on the self-serve plans; on the managed plans its team builds your sales CRM in Airtable and runs outbound | Book a Sponsor, from its own mailboxes and domains; you read the pitch and can block any brand |
| Where it falls short | The self-serve plans give you the list, and writing, sending and following up on each pitch is yours; managed outreach starts at $999 a month | The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only. |
When SponsorGap is the better pick
- You see the data behind each brand: ad history, spend signals, trends by industry and competitor alerts, on a database its homepage puts at 25k+ brands and refreshes hourly.
- You keep the relationship. You pitch from your own inbox in your own name, and Starter exports up to 1,000 sponsors a week, Growth up to 5,000. Book a Sponsor sends from its own mailboxes.
- You can try it with no card: the pricing page says no credit card is required and offers a 7-day free trial. Book a Sponsor takes a card at checkout.
- It has a managed tier with strategy: $999 a month plus a 10% success fee buys a sales CRM, a custom outreach plan and weekly briefings from its team.
When Book a Sponsor is the better pick
- The pitches get sent without you writing them. Starter at $39 a month gives you the list; Book a Sponsor drafts and sends every pitch, 50 new brands a day by default, for $150 to $300 for 30 days at the default 50 new brands a day.
- No subscription. You pay 10¢ per email sent after $20 in free credits, with no plan fee on top.
- No success fee. SponsorGap's $999 managed plan adds 10% on top of the fixed price; Book a Sponsor takes no commission or revenue share.
Questions
How much does SponsorGap cost?
Its pricing page lists $39 (Starter), $89 (Growth) and $199 (Enterprise) a month for newsletter publishers, $999 a month plus a 10% success fee for managed outreach, and $2,999 a month fixed for managed premium (read 6 October 2026). All come with a free trial or a contact form, per the page.
Does SponsorGap send pitches for me?
On the $39, $89 and $199 plans, no: you search the database and pitch yourself. The managed plans have its team execute outbound initiatives and build your sales CRM in Airtable, per its pricing page.
Is SponsorGap or Book a Sponsor better for a small newsletter?
If you have the time to write pitches, SponsorGap's $39 plan gives you a bigger database to work from. If you don't, Book a Sponsor sends them for 10¢ an email and keeps no subscription. Our SponsorGap alternatives page compares more options.
Is Book a Sponsor the same as SponsorRadar.com?
No. Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. It was called Sponsor Radar until October 2026, which is why it gets mixed up with SponsorRadar.com, a separate company with a YouTube sponsorship database.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded