Book a Sponsor vs Sponsorshipped for newsletters and podcasts: an agency on 25%, or pitches with no commission?
For newsletters and podcasts: Sponsorshipped is a commission-only agency that finds, pitches and closes sponsors for 25% of each deal, and it keeps a tight roster of premium shows. Book a Sponsor emails the brands for you on a plan from $19 a month, no commission and no application, and you close the deal. Pick Sponsorshipped to hand off the whole sale, Book a Sponsor to keep it.
Every fact about Sponsorshipped comes from its own pages, read 11 November 2026, and links to its source. Our own figures come from our pricing and product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Book a Sponsor and Sponsorshipped, side by side
Checked 11 November 2026. Sources for Sponsorshipped: homepage and FAQ.
| Sponsorshipped | Book a Sponsor | |
|---|---|---|
| What it is | A commission-only sponsorship sales agency for premium podcasts and newsletters, run by Collin Jenkins | An outreach service that pitches brands for newsletters |
| How you get sponsors | It finds brands already spending on content like yours, pitches them every day, negotiates and signs the contract | It emails the brands that sponsored newsletters like yours and introduces you when one replies |
| Price to you | No retainer and no setup fee | $1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups |
| What it takes from your deals | 25% of each deal it closes, paid after the brand pays you (its JSON-LD says 20 to 25%) | No commission, no rev-share |
| Free way to start | Nothing to pay unless a deal closes; you apply first | 200 emails for a $1 card check, then a plan |
| Who can use it | Premium podcasts and newsletters in finance, crypto, SaaS, tech or lifestyle; it says it is very selective | Newsletters on any platform, podcasts and YouTube channels; no subscriber minimum; adult content is refused |
| Who does the selling and the paperwork | Sponsorshipped pitches, follows up, negotiates, handles contracts and ad ops, then hands you the signed deal | Book a Sponsor, from its own mailboxes and domains; you read the pitch and can block any brand |
| Where it falls short | A quarter of every deal it closes, an application and a call first, and a short roster: its homepage showed 1 partner slot open | The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. Each plan includes a set number of emails a month (Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month), and sending stops at the plan's emails. It collects no payments. |
| How brands are chosen | Brands with spend it can see: podcast transcripts, newsletter placements and other signals, plus a network it puts at 300+ brand partners | Brands that sponsored newsletters like yours in the last 90 days, from 8,617 brands seen sponsoring newsletters |
| Who closes the deal | Sponsorshipped, through the signed contract | You: the replies come to you and it stops at the yes |
| How you start | Apply or email its founder; a 30-minute call if there is a fit | Paste your newsletter URL and see the brands first |
| Channels | Podcasts and newsletters | Newsletters, podcasts and YouTube channels |
| If it does not work | You owe nothing if it closes nothing, per its FAQ | First sponsor reply inside 30 days or your money back |
Which one costs less?
It depends on what you sell and whether you would close it yourself. Sponsorshipped costs nothing until a deal closes, then takes 25% of it. Book a Sponsor prints its plans: Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month, and takes no commission.
Newsletters with 5,000 to 19,999 subscribers list one main slot at a median $300 (114 newsletters), and those with 50,000 to 99,999 subscribers at $598 (50 newsletters, read 4 November 2026 by Book a Sponsor). Sold through Sponsorshipped, those slots would cost you $75 and $150 each. The sample insertion order on its homepage, $24,000 of host reads and a newsletter feature, would cost $6,000.
Who does the selling after a brand says yes?
This is the real difference. Sponsorshipped handles negotiation, the contract and insertion order, ad ops and the handoff, and sends you signed deals. Book a Sponsor stops at the yes: the brand replies to you, and you agree the price and dates.
If you have never closed a sponsor, that work is what the 25% pays for. If you can answer a reply, send a rate card and an invoice, Book a Sponsor keeps the full price with you. Our sponsorship agreement template covers the contract.
When Sponsorshipped is the better pick
- You want the whole sale handled: pitching, follow-ups, negotiation, contracts and ad ops.
- You want to pay nothing up front: no retainer, no setup fee, and its cut comes after the brand pays.
- You run a premium podcast or newsletter in finance, crypto, SaaS, tech or lifestyle, the shows it says it takes.
- You sell packages worth thousands, where a senior seller can raise the price by more than its 25%.
When Book a Sponsor is the better pick
- You want to keep the whole sponsorship: Book a Sponsor takes no commission, and its price is printed: a plan from $19 a month after the first 200 emails, which come with a $1 card check.
- You want to start today without an application: paste your newsletter and see the brands first.
- Your list is small or your niche is not finance, crypto, SaaS, tech or lifestyle: Book a Sponsor has no minimum.
- You also have a YouTube channel: Book a Sponsor covers newsletters, podcasts and YouTube.
- You want a promise on the result: First sponsor reply inside 30 days or your money back.
Sources
Plan-by-plan pricing, read on each vendor's own pages: SponsorGap pricing, Who Sponsors Stuff pricing, SponsorLeads pricing, Passionfroot pricing, Paved pricing, OutboundPilot pricing, Kit Newsletter Sponsorships pricing, Swapstack pricing, SponsorDB pricing, Appeared.in pricing.
Questions
How much does Sponsorshipped charge?
25% of every sponsorship deal it closes, paid after the brand pays you, with no retainer and no setup fee (its FAQ, read 11 November 2026). Its JSON-LD says 20 to 25%.
Does Book a Sponsor take a commission like Sponsorshipped?
No. Book a Sponsor takes no commission on the deals that come from its pitches. It stops at the yes, so you close the deal and keep the price.
Does Sponsorshipped work with small newsletters?
It says it works with premium podcasts and newsletters with engaged audiences and is very selective, so it is not built for small lists. Book a Sponsor has no minimum.
Can I use both?
Yes, though they could pitch the same brands. If you do, block the brands Sponsorshipped is already pitching from your Book a Sponsor dash.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back