Swapstack pricing for newsletter publishers: the plans it still prints
For newsletter publishers, read 10 November 2026: Swapstack still prints a free plan with a 10% cut on invite-only campaigns, plus $30 and $200 monthly plans. beehiiv bought it in September 2023, and its sign-up page would not load. On a median $300 main slot, that cut would be $30.
Every Swapstack price comes from its own pages, read 10 November 2026, and links to its source. Our own prices come from our product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Quick picks: what are you doing?
| You want | Use | Why |
|---|---|---|
| You send on beehiiv and want ads placed | beehiiv Ad Network | Swapstack's CEO joined beehiiv to lead it. |
| You want a free listing brands can book | Passionfroot or Hecto | Both are free to list, and take a fee on bookings. |
| You want the emails sent for you | Book a Sponsor | It pitches brands for you on a plan from $19 a month, no commission. |
| You want a list to pitch from yourself | SponsorGap | $39, $89 or $199 a month, read 6 November 2026. |
What does each Swapstack plan include and leave out?
Read 10 November 2026. Publisher plans print no trial, the free plan was the way in, and the sign-up page did not load when we tried it.
| Plan | Price | What you get | What it leaves out |
|---|---|---|---|
| Free (publishers) | $0, plus 10% on invite-only campaigns | Unlimited 1:1 relationships with advertisers, earn-per-click opportunities, pre-approved affiliate deals, invitations to brand partnerships | The higher affiliate payouts, custom tip jar and perks on Professional |
| Professional (publishers) | $30 a month, plus 10% on invite-only campaigns | The free plan plus CPC and 50% higher payout affiliate deals, a customized tip jar and testimonials page, $50k in perks and a Foster membership | Lower fees and unlimited teammates, which sit on Enterprise |
| Enterprise (publishers) | $200 a month, plus 5% on booked campaigns | Unlimited publications and teammates, lower fees, hands-on support | Anyone pitching for you: advertisers reach out, or you request introductions |
| Direct Sponsor (advertisers) | 10% of ad spend | Find and sponsor publishers, message them, create bulk campaigns | Nothing for publishers: this is the brand side |
| Affiliate Listing (advertisers) | $50 a month, first month free | One affiliate deal listed and managed, promotion to publishers, reporting and tracking | Nothing for publishers: this is the brand side |
| Agency Mode (advertisers) | Contact us | Multiple clients, unlimited team members, hands-on support | A printed price |
Its pricing page prints the Professional and Enterprise plans twice: marked Coming Soon in one place, and with prices and Get Started buttons in another. The site footer still says 2022, so read these as the last prices it published, not as an offer you can take today.
What would a 10% cut take from a flat sponsorship?
Swapstack prints 10% on invite-only campaigns, so this shows that cut on the median main slot at each list size. Use it to compare any percentage fee you are offered elsewhere.
| List size | Median main slot | Newsletters | 10% of that slot |
|---|---|---|---|
| Under 5,000 | $150 | 79 | $15 |
| 5,000 to 19,999 | $300 | 114 | $30 |
| 20,000 to 49,999 | $500 | 90 | $50 |
| 50,000 to 99,999 | $598 | 50 | $60 |
| 100,000 or more | $1,200 | 44 | $120 |
Median printed price of one main slot, 377 newsletters, read 4 November 2026 by Book a Sponsor · the full rates page
Swapstack and Book a Sponsor prices, side by side
| Swapstack | Book a Sponsor | |
|---|---|---|
| Price | Free (publishers): $0, plus 10% on invite-only campaigns; Professional (publishers): $30 a month, plus 10% on invite-only campaigns; Enterprise (publishers): $200 a month, plus 5% on booked campaigns; Direct Sponsor (advertisers): 10% of ad spend; Affiliate Listing (advertisers): $50 a month, first month free; Agency Mode (advertisers): Contact us | a plan from $19 a month after the first 200 emails, which come with a $1 card check. Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. |
| Fee on your deals | 10% on invite-only campaigns; 5% on booked campaigns on the $200 plan | No commission, no rev-share |
| Who sends the pitches | Nobody pitches: advertisers reach out, or you request introductions | Book a Sponsor, from its own mailboxes; the replies come to you |
| If it does not work | A guarantee is not stated, and the sign-up page did not load when we tried it | First sponsor reply inside 30 days or your money back |
Where does Swapstack still win?
On paper, Swapstack's free plan suited a small creator who wanted offers without paying anything, and its affiliate deals and tip jar are things Book a Sponsor doesn't do. That is what the page prints: its app did not load when we tried it, so we couldn't check any of it still runs.
Book a Sponsor fits a newsletter, podcast or YouTube channel that wants pitches going out without doing the sending: it stops at the yes, and you close the deal. It sends from its own mailboxes, so you get replies and no list to work.
Questions
How much does Swapstack cost?
Its page prints a free publisher plan, $30 a month and $200 a month, with 10% or 5% taken on campaigns (read 10 November 2026). The paid plans are also marked Coming Soon.
Is Swapstack free for publishers?
Its page says so, apart from a small cut on campaigns run by its managed service, which it prints as 10% on invite-only campaigns.
What does Swapstack charge advertisers?
10% of ad spend for direct sponsorships and $50 a month for an affiliate listing, with the first month free. Agencies are asked to get in touch.
Can I still sign up for Swapstack?
We couldn't on 10 November 2026: the sign-up page showed a load error because app.swapstack.co did not resolve. See Swapstack alternatives and Book a Sponsor vs Swapstack.
Sources
- Swapstack pricing page, read 10 November 2026
- Swapstack publisher page, read 10 November 2026
- beehiiv's announcement of the purchase, read 10 November 2026
- Axios on the sale, published 25 September 2023, read 10 November 2026
- Book a Sponsor newsletter sponsorship rates, read 10 November 2026
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back