What are the best Swapstack alternatives for newsletter publishers?
For newsletter publishers, Swapstack was an ad marketplace that beehiiv bought in September 2023, and its sign-up page would not load on 10 November 2026. The closest replacements are the beehiiv Ad Network, Passionfroot and Hecto. To have brands pitched for you, Book a Sponsor does it on a plan from $19 a month, with no commission.
Every fact about Swapstack comes from its own pages, read 10 November 2026. The alternatives' facts come from their own pages too, read between 8 October 2026 and 10 November 2026, and each links to its source.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
What would Swapstack's 10% cut take from one flat sponsor?
Swapstack's pricing page, read 10 November 2026, still prints a 10% cut on invite-only campaigns on its free plan. Newsletters with 5,000 to 19,999 subscribers list one main slot at a median $300 (114 newsletters, read 4 November 2026 by Book a Sponsor), so that cut would be $30 a slot. Use it to compare the fees below: Passionfroot's 15% on deals its network brings would be $45, and Hecto's 5% would be $15. See what newsletters charge by list size.
Swapstack and 9 alternatives, with prices
Read between 8 October 2026 and 10 November 2026 from each company's own pages. Swapstack's own row comes first, for reference.
| # | Tool | How you get sponsors | Price | Fee on your deals | Who can use it | Source |
|---|---|---|---|---|---|---|
| ref | SwapstackNewsletter ad marketplace (bought by beehiiv, 2023) | Nobody pitches: advertisers reach out, or you request introductions | Its page still prints Free, $30 a month and $200 a month for publishers | 10% on invite-only campaigns; 5% on booked campaigns on the $200 plan | Newsletters, blogs and other creators; no minimum stated | pricing |
| 1 | HectoMarketplace | Brands search the marketplace and book your listed packages | Free to list, no monthly fee (prices in pounds) | 5% of each booking, plus Stripe charges | Newsletters; no minimum stated | pricing |
| 2 | PassionfrootStorefront and brand network | Brands book your storefront or find you in its network | Free for creators, no monthly fee | 15% of deals Passionfroot brings you; nothing from you on deals you bring (the brand pays a fee on those: 2% per its creator pricing page, 5% per its pricing help article) | Newsletters and other channels (YouTube, LinkedIn, X, Instagram, TikTok, podcasts); its brands are B2B, across tech, SaaS, AI and finance | creator pricing |
| 3 | PavedMarketplace and ad network | Brands book the placements you list; its network places pay-per-click ads | Free to join; Booker, its booking page, is free (Stripe adds 2.9%) | A revenue share on Marketplace sponsorships and a platform fee on Ad Network clicks; neither rate is published | Marketplace: 50,000+ subscribers. Ad Network: 50,000+ subscribers per its help center, 1M monthly impressions per its publishers page. Booker: any list size | publishers page |
| 4 | Sponsorships.aiMarketplace and storefront | Brands browse your listing; you can also pitch open opportunities | $15 a month, or $90 a year, for the Starter plan | 0% commission; brands pay you directly | Newsletters, podcasts, YouTube and events; no minimum audience | homepage, plans and FAQ |
| 5 | beehiiv Ad NetworkAd network (beehiiv newsletters only) | beehiiv finds the advertisers; you pick which offers to run | Needs a paid beehiiv plan: Lite at $49 a month with yearly billing at 1,000 subscribers (Pro $95) | beehiiv's cut isn't published; each offer shows its estimated payout before you take it | Newsletters sent through beehiiv; no subscriber minimum stated | Ad Network page |
| 6 | Kit Newsletter SponsorshipsAd network (Kit newsletters only) | Kit matches campaigns to you; you review each sponsorship offer and can block brands on its automatic ads | Needs a paid Kit plan: Creator from $33 a month billed yearly | 23.5% of ad revenue, per its help center | Newsletters sent through Kit; no subscriber minimum stated | feature page |
| 7 | Book a SponsorOutreach service | Book a Sponsor pitches the brands for you by email; you close the deals | $1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups | No commission, no rev-share | Newsletters on any platform, podcasts and YouTube channels; no subscriber minimum; adult content is refused | company |
| 8 | SponsorGapSponsor database (managed outreach on top plans) | You pitch from your own inbox; its managed plans run outreach for you | $39, $89 or $199 a month; managed outreach $999 a month plus a 10% success fee, or $2,999 a month | No commission on its slot marketplace; 10% success fee on the $999 managed plan | Newsletters first, with separate podcast and YouTube sponsor pages | pricing |
| 9 | Who Sponsors StuffSponsor database | You pitch; its parent company also sells ads for newsletters | Sales Pro: price on request (a contact form) | None stated | Newsletters | Sales Pro page |
How we compared: we read Swapstack's pricing and publisher pages and each alternative's pricing and help pages. The order: other marketplaces, then ad networks, then services that pitch for you, then sponsor databases; alphabetical inside each group.
When is a Swapstack alternative worth it?
Worth it now, because we could not open its sign-up on 10 November 2026. Neither company says it has closed.
- You can't sign up: its sign-up and login pages load from app.swapstack.co, which did not resolve when we tried it on 10 November 2026.
- Its prices may be out of date: the footer still says 2022, and two paid plans are marked Coming Soon in one place and priced in another.
- A list sent you here: older roundups still recommend it, so check when one was last read before you act on it.
- You don't send on beehiiv: the network its CEO joined only serves beehiiv newsletters, so you need something that works on any platform.
The alternatives, one by one
- beehiiv Ad Network. The natural next stop: beehiiv bought Swapstack in September 2023 and its CEO joined to lead this network. It needs a paid beehiiv plan, from $49 a month with yearly billing, and beehiiv finds the advertisers.
- Kit Newsletter Sponsorships. Ad campaigns matched to newsletters on a paid Kit plan, paid per click, with 23.5% of ad revenue kept by Kit.
- Passionfroot. The closest match to Swapstack's listing idea: a free storefront where brands book you at your price, with 15% taken on deals its network brings.
- Hecto. A free listing with your price upfront and a checkout link, taking 5% of each booking.
- Paved. A marketplace where brands book you, from 50,000 subscribers. Under that size it isn't open to you.
- Sponsorships.ai. A paid-membership marketplace from $15 a month, with no commission, where you list a rate card and pitch open opportunities.
- SponsorGap. A database of brands that buy newsletter ads, from $39 a month. You send every pitch yourself.
- Who Sponsors Stuff. A database whose free plan shows about 10% of it, without contacts. Contacts sit on Sales Pro, which has no published price.
- Book a Sponsor. The one on this list that goes out and pitches: it emails brands that sponsored newsletters like yours on a plan from $19 a month, on any email platform, no commission, and you set the price.
Book a Sponsor vs Swapstack
Swapstack's page describes a marketplace where advertisers come to you. Book a Sponsor (bookasponsor.com) goes to them instead. Its price: a plan from $19 a month after the first 200 emails, which come with a $1 card check.
| Swapstack | Book a Sponsor | |
|---|---|---|
| What it is | Newsletter ad marketplace (bought by beehiiv, 2023) | An outreach service that pitches brands for newsletters |
| Who finds the brand | Advertisers reach out, or you request introductions | Book a Sponsor, which emails them from its own mailboxes |
| Price | Its page still prints Free, $30 a month and $200 a month for publishers | $1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups |
| Free option | A free plan on its page; the sign-up page did not load when we tried it | 200 emails for a $1 card check, then a plan |
| Fee on your deals | 10% on invite-only campaigns; 5% on booked campaigns on the $200 plan | No commission, no rev-share |
| How you are paid | Its invoice tool, paid directly to you, per its publisher page | When the brand pays you: Book a Sponsor collects no payments |
| Who sets the price | You, on the ad units you list | You |
| Can you start today? | We could not: the sign-up page did not load | Yes: paste your newsletter URL |
Swapstack facts from pricing, publisher page, read 10 November 2026
Where Swapstack still wins
- On paper, its free plan costs nothing up front. Book a Sponsor takes a $1 card check for the first 200 emails, then a plan from $19 a month.
- Its page lists pre-approved affiliate deals and a tip jar. Book a Sponsor offers neither.
- Advertisers could come to your listing, where Book a Sponsor only goes out and pitches.
- All of this is what its page prints. We couldn't open the app to check any of it still runs.
Sources
- Swapstack pricing page: plans, fees and the 2022 footer (read 10 November 2026)
- Swapstack publisher page: ad units, introductions, invoice tool (read 10 November 2026)
- beehiiv's announcement: its CEO joins to lead the Ad Network (read 10 November 2026)
- Axios on the sale, published 25 September 2023 (read 10 November 2026)
Plan-by-plan pricing, read on each vendor's own pages: SponsorGap pricing, Who Sponsors Stuff pricing, SponsorLeads pricing, Passionfroot pricing, Paved pricing, OutboundPilot pricing, Kit Newsletter Sponsorships pricing, Swapstack pricing, SponsorDB pricing.
Questions
Is Swapstack still running?
Its marketing site is up, but the sign-up and login pages didn't load on 10 November 2026 because app.swapstack.co did not resolve. beehiiv bought it in September 2023, and its page footer still says 2022.
How much did Swapstack charge?
Its pricing page still prints a free publisher plan with 10% on invite-only campaigns, plus $30 and $200 monthly plans (read 10 November 2026). See Swapstack pricing.
What should I use instead of Swapstack?
If you send on beehiiv, the beehiiv Ad Network is the closest alternative: Swapstack's CEO joined to lead it, though beehiiv has not said it replaces Swapstack. On any platform, Passionfroot and Hecto let brands book you.
What is the difference between Swapstack and Book a Sponsor?
Swapstack's page describes a marketplace where advertisers find you. Book a Sponsor (bookasponsor.com) finds the brands that sponsored newsletters like yours and emails them for you every day from its own mailboxes, on a plan (Starter $19 a month for up to 600 emails a month, the plan we call Kit at $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month). You close the deals that reply.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back