How to Get Sponsored as a Newsletter, Podcast or YouTube Creator

To get sponsored, find the brands already sponsoring creators like you, price a spot from your numbers, and email the person who buys the ads. Between 10 August 2026 and 8 November 2026 we saw 2,995 brands sponsor YouTube channels and 2,985 sponsor podcasts, and 8,550 are on record sponsoring newsletters.

By Ryan Doyle, founder of Book a Sponsor · Published 9 November 2026 · sponsor counts through 8 November 2026

Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters, podcasts and YouTube channels, and is one of the routes below. We make it, so read its rows with that in mind.

Which brands sponsor creators?

2,995 brands sponsored YouTube channels and 2,985 sponsored podcasts between 10 August 2026 and 8 November 2026, and 8,550 are on record sponsoring newsletters. Start with the ones on channels like yours. A brand that ran a sponsorship last month has a budget and someone who approves it, which a brand that has never sponsored anyone does not.

Channel	Brands we saw	On the most channels	Full list
Newsletters	8,550 brands in 4,988 newsletters	Wispr Flow, Lovable, Roku Ads Manager	the newsletter sponsors list
YouTube channels	2,995 brands on 2,337 channels, 10 August 2026 to 8 November 2026	QUINCE, Kalshi, Higgsfield	YouTube sponsors, channel by channel
Podcasts	2,985 brands on 2,279 shows, 10 August 2026 to 8 November 2026	Kalshi, Quince, FanDuel	podcast sponsors, show by show

newsletters: all placements on record, on the most newsletters in the last 30 days · YouTube and podcasts: last 90 days · we read issues, video descriptions that label a sponsorship, and show notes that name a sponsor

See which brands sponsor channels like yours, free

free run · about a minute

How do you get sponsored, step by step?

Write down your real numbers. Subscribers and open rate for a newsletter, downloads in an episode's first 30 days for a podcast, median views of your last 10 long videos for YouTube. Brands price on these.
Make a one-page media kit. Audience, ad spots with prices, past sponsors, contact. See 12 real media kits.
List the brands already sponsoring channels like yours. Use the lists above and filter to your niche. Start with brands on channels your size.
Find the person who buys the ads. It tends to be someone in growth, partnerships or marketing.
Send a short email with a price. Say who you reach, name a channel the brand already sponsored, give one price and one date. The request letter generator fills one in from your numbers.
Put the deal in writing, then invoice. The agreement template and invoice template cover both.

What should you charge a sponsor?

Each channel is priced on a different number, so use the one brands use for yours.

Channel	Priced on	What the published numbers say	Work out yours
Newsletter	Per issue, by list size	The median main-slot price is $150 under 5,000 subscribers and $300 at 5,000 to 19,999 (114 newsletters)	Sponsorship calculator
Podcast	Per 1,000 downloads in the first 30 days	A 60 second host read lists at $22 to $30 per 1,000 by genre; 5,000 downloads on a technology show at $26 is $130	Podcast advertising rates
YouTube	Per 1,000 views, median of your last 10 long videos	A 60 to 90 second integration lists at $8 to $50+ per 1,000 views by niche; 25,000 views on a tech channel at $30 to $50 is $750 to $1,250	YouTube sponsorship calculator

newsletters: printed prices of 377 newsletters, read 4 November 2026 · podcasts: Libsyn Ads rate card · YouTube: 1of10's rate tables · listed prices, not what brands paid

Does it matter which brands you pitch?

Yes. In 30,902 newsletter pitches we sent for customers (27 August 2026 to 6 October 2026), brands with a newsletter ad or another sign of newsletter ads said yes 2.4 times as often as brands with neither: 6.1 yeses per 1,000 pitches against 2.6. Those are newsletter pitches, and we have not published podcast or YouTube rates.

That is why the list of current buyers comes first. What our pitches got has the full numbers and the timing.

How big does your audience need to be?

Newsletters: small lists do sell. 79 newsletters under 5,000 subscribers print a main-slot price, median $150. How to get sponsors for a small newsletter.
Podcasts: it depends on the route. Libsyn's host-read marketplace asks for 20,000 downloads an episode, and Buzzsprout's ad program for 1,000 downloads in 30 days on its paid plan (read 6 November 2026). Pitching brands yourself has no minimum.
YouTube: brands price on the views a video is likely to get, so steady views count for more than subscribers (1of10).

What if you would rather not send the emails?

Book a Sponsor does the list, the buyer and the emails. You paste your newsletter, podcast or YouTube link, it reads who sponsored channels like yours, finds the person who buys the ads and emails them every day from its own mailboxes. You get the replies and close the deal yourself. Book a Sponsor's price: $1 card check gets 200 emails, then a plan from $19/mo (Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month).

It is cold email, so most brands won't answer, and it stops at the yes: you agree the price, run the ad and send the invoice.

What this guide doesn't cover

Athletes, teams, events and non-profits. We only read newsletters, podcasts and YouTube channels, so we have no numbers for those.
Instagram and TikTok. We do not track sponsorships on either, so a brand deal there is outside these numbers.
What any brand paid. We count who sponsored whom from public issues, descriptions and show notes. Prices here are published rate cards and printed newsletter prices.

Questions

How do I get sponsored with a small audience?

Pitch brands that already sponsor creators your size, and price below the bigger shows. 79 newsletters under 5,000 subscribers print a main-slot price, with a median of $150 (read 4 November 2026). On podcasts the sponsor lists and cold email have no download minimum, while Libsyn's marketplace asks for 20,000 downloads an episode.

How much do sponsors pay creators?

It depends on the channel. Newsletters are priced per issue by list size (median $300 at 5,000 to 19,999). Podcasts are priced per 1,000 downloads ($22 to $30 for a 60 second host read, Libsyn Ads). YouTube is priced per 1,000 views ($8 to $50+ for an integration, 1of10). These are listed prices, and we never see what a brand actually paid.

How long does it take to hear back from a sponsor?

When a brand said yes to one of the newsletter pitches we sent, the reply came within 24 hours 76% of the time and within 3 days 91% of the time (96 yeses with a reply time, 27 August 2026 to 6 October 2026). Most brands never answer a cold email, so keep pitching while you wait.

What do sponsors want to see before saying yes?

A one-page media kit: your audience and how you measured it, what they get for the money, what it costs, who sponsored you before, and how to reach you. Build one with the newsletter media kit generator or the podcast media kit generator.

Do I need an agency or a manager to get sponsored?

No. An agency takes a cut for selling your spots, and on podcasts a marketplace or your host's ad program can do part of that job (the options, with what each takes). The rest is a list of buyers, a price and a short email.

Is a brand deal the same as a sponsorship?

On a channel you run, yes. Either way a brand pays for a spot in front of your audience, and the price and the pitch work the same. "Brand deal" is the term you will see more on YouTube, and "sponsorship" on newsletters and podcasts.

Sources

Median main-slot price: the printed prices of 377 newsletters that state a list size, read 4 November 2026 (rates page); 79 of them have under 5,000 subscribers.
Pitch counts: Book a Sponsor's own sending for its customers, 27 August 2026 to 6 October 2026, 30,902 pitches, read 7 October 2026 (method).
YouTube: Book a Sponsor, 8,855 labeled sponsored videos on 2,337 channels, 10 August 2026 to 8 November 2026. Rates: 1of10, YouTube Sponsorships: 2026 Rates by Channel Size, read 8 November 2026.
Podcasts: Book a Sponsor, 16,486 sponsor reads in 5,922 episodes of 2,279 podcasts, 10 August 2026 to 8 November 2026. Rates: Libsyn Ads, Podcast Advertising Rates, read 8 November 2026.
Podcast minimums: Libsyn Ads host-read marketplace page, Libsyn Ads automatic ads page (read 6 November 2026); Buzzsprout Ads eligibility, Buzzsprout Ads page (read 6 November 2026).
Newsletter sponsors: 8,550 brands in 4,988 newsletters, the sponsors list, rebuilt daily, data through 9 November 2026.
Cite this page: "How to Get Sponsored as a Newsletter, Podcast or YouTube Creator", Book a Sponsor, 9 November 2026, https://bookasponsor.com/how-to-get-sponsored.

Have brands that already sponsor channels like yours pitched for you

Paste your newsletter, podcast or YouTube link. Book a Sponsor reads who sponsored channels like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.

$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back