How do you pitch a brand to sponsor your newsletter?

How fast brands answer

The median yes arrived 2.7 hours after the pitch. 59% of the yeses came within six hours and 76% within a day, so most of a pitch's answer arrives while the email is still near the top of the inbox.

96 yeses with a recorded reply time · our sequence sends one follow-up two days after the first email, so answers after day 2 include replies to it

Send your follow-up after two or three days, in the same thread and shorter than the first email. A silent brand after a week has rarely said yes later in this data, but our sequence ends at the follow-up, so that is weaker evidence than the first two days.

Who to email

The person who spends the ad budget. At a company of a few people, that is the founder or owner. At a larger brand it is the partnerships, growth or brand-marketing lead. Look for the name on the brand's own partners or marketing pages, in its job listings for growth or partnerships roles, or on its LinkedIn team page. Check the address before you send, because a bounce counts against your sending domain. A general inbox such as info@ often reaches nobody who decides.

Selling sponsorships on a podcast, a YouTube channel or at an event? The same steps apply, and the sponsorship email template guide on our sister site covers them for creators in general. This page stays with newsletters.

What goes in the email

Four sentences are enough: who you are and who reads you, why this brand, what you are offering at what price, and the one question. A template to adapt:

Subject: Sponsoring [Newsletter]: [number] [type of reader]

Hi [first name],

I write [Newsletter], a [weekly] email for [type of reader] with [number] subscribers and a [number]% open rate. [Brand] ran an ad in [a newsletter like yours] in [month], so I thought you might want to reach the same readers here.

The main slot is $[price] per issue and comes with [what is included]. A past sponsor, [name], got [one result, such as clicks or sign-ups].

Want the media kit and the open dates?

[Your name]
[Newsletter link]

Three details do most of the work. The subject line names the newsletter and the reader, so the brand knows who is writing before opening. The price is in the email, because a brand that has to ask for it often won't. The close is one question the reader can answer in a word. Leave out attachments, a history of the newsletter and a list of every package. The proposal template holds the packages for when a brand asks.

What these numbers don't show

• A yes is a brand saying it is interested. This data doesn't count how many yeses became paid slots, or at what price.
• The counts are small: 35 yeses in the group with a newsletter ad on record and 65 in the other. The gap is larger than chance alone would leave at these counts, and it is still an observational split, so a different window could move each rate by a few tenths.
• The groups differ in more than the ad history. Most of the no-ad group are founders of small companies from a cold list. Read the gap as a reason to start with brands that already buy newsletter ads. It doesn't show that quoting an old ad lifts replies.
• Our sequence sends one follow-up two days after the first email, so the timing table mixes first-email and follow-up answers.
• These are pitches Book a Sponsor sent from its own mailboxes for customers. Your inbox, list and offer will give different rates.

Pitching at volume

At roughly 385 pitches per yes to a cold list, and roughly 165 to brands that already buy newsletter ads, the work is mostly finding the brands and the person to email, then sending. Book a Sponsor does that part. It lists the brands that sponsored newsletters like yours, finds who buys the ads and drafts the pitch. It emails 50 new brands a day by default from its own mailboxes and hands you the replies. $20 in free credits (200 emails), then 10¢ per email sent, which is $150 for 30 days at the default 50 new brands a day, up to $300 with follow-ups. We make it, so weigh that against doing the emails yourself with the steps above.

Sources

• Pitch counts, yeses, questions, noes and reply times: Book a Sponsor's own sending, 27 August 2026 to 6 October 2026, read 7 October 2026 from the pitch records of 72 customer newsletters. Counts only, no brand or person named. The home page's live block shows the last 30 days with its own count.
• The brand groups: what Book a Sponsor's sponsor data held about each brand when its pitch was staged, read 7 October 2026. A newsletter ad on record means we read a primary, secondary or classified ad by that brand in a published issue (see how the sponsor list is made).
• The sister site's guide, for creators outside newsletters, read 7 October 2026: howtofindsponsorshipopportunities.com, sponsorship email template.
• Cite this page: "How do you pitch a brand to sponsor your newsletter?", Book a Sponsor, 7 October 2026, https://bookasponsor.com/how-to-pitch-newsletter-sponsors.