Book a Sponsor vs SponsorLeads for Newsletters (2026)

Book a Sponsor and SponsorLeads, side by side

Checked 6 November 2026. Sources for SponsorLeads: homepage, plans and FAQ, terms.

	SponsorLeads	Book a Sponsor
What it is	A daily-updated list of companies sponsoring newsletters, with decision-makers' emails or LinkedIn profiles, in an Airtable interface	An outreach service that pitches brands for newsletters
How you get sponsors	You filter the list, pick the contacts and pitch from your own inbox	It emails the brands that sponsored newsletters like yours and introduces you when one replies
Price to you	Pro from $97 a month or $970 a year; Boost $997 once	$1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups
What it takes from your deals	None stated	No commission, no rev-share
Free way to start	No free plan or trial; a sample of last week's leads and a live demo	200 emails for a $1 card check, then a plan
Who can use it	Newsletters; no size minimum stated, and its FAQ says it limits its customer count on purpose	Newsletters on any platform, podcasts and YouTube channels; no subscriber minimum; adult content is refused
Who does the selling and the paperwork	You, or your sales team	Book a Sponsor, from its own mailboxes and domains; you read the pitch and can block any brand
Where it falls short	No free plan; no refunds on monthly plans; the monthly plan leaves out the archive; you send every email	The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. Each plan includes a set number of emails a month (Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month), and sending stops at the plan's emails. It collects no payments.
Leads you get	493 companies and 506 email addresses from the last month on monthly Pro; 4,318 companies and 3,894 email addresses on yearly Pro or Boost	8,550 brands seen sponsoring newsletters; you see a masked address and it finds the buyer before each pitch
New leads	About 24 companies a week on average; Boost has no additions	Rebuilt daily, and the list of brands to pitch refreshes with it
Contacts	Emails or LinkedIn profiles for you to use	Found and verified before each pitch; the replies come to you
Refunds	None on monthly plans; a yearly customer can ask within seven days after renewal	First sponsor reply inside 30 days or your money back
Seats	Invite all your team members	One dash per account; the plan sets how many newsletters it covers
What you can export	Unlimited reports and exports	No contact export

Which one costs less?

On the list price, Book a Sponsor starts lower: Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month, against $97 a month for SponsorLeads Pro. They buy different things, though. SponsorLeads sells data you work yourself, and Book a Sponsor sells the sending.

For scale, one main slot in a newsletter with 5,000 to 19,999 subscribers lists at a median $300 (114 newsletters, read 4 November 2026 by Book a Sponsor), so a year of SponsorLeads at $970 costs about 3.2 sold slots. SponsorLeads pricing, plan by plan has the full table, and SponsorLeads alternatives lists other routes.

When SponsorLeads is the better pick

You want to pitch in your own name, with named contacts in a filterable base.
You have a salesperson: every lead carries an email address or a LinkedIn profile.
You want exports: reports and exports are unlimited, and Book a Sponsor gives no contact export.
You want one archive and no subscription: Boost is $997 once.

When Book a Sponsor is the better pick

You want the emails sent: Book a Sponsor writes and sends the pitches from its own mailboxes, 50 new brands a day by default.
You want to start small: a plan from $19 a month after the first 200 emails, which come with a $1 card check.
You run a podcast or YouTube channel as well: Book a Sponsor works for those too.
You want a promise on the result: First sponsor reply inside 30 days or your money back.

Sources

Plan-by-plan pricing, read on each vendor's own pages: SponsorGap pricing, Who Sponsors Stuff pricing, SponsorLeads pricing, Passionfroot pricing, Paved pricing, OutboundPilot pricing, Kit Newsletter Sponsorships pricing, Swapstack pricing, SponsorDB pricing.

Questions

What is the main difference between Book a Sponsor and SponsorLeads?

SponsorLeads sells you a list and you do the pitching. Book a Sponsor does the pitching and hands you the replies.

How much does SponsorLeads cost?

From $97 a month or $970 a year, or $997 once for Boost, read 6 November 2026. Its FAQ says it raises prices constantly, so check the live number.

Can I use both?

Yes. Some publishers would pitch their closest fits by hand from a list and have the wider set emailed. Block any brand you plan to pitch yourself on your dash.

Does either take a commission?

Neither states one. Book a Sponsor takes no commission, and SponsorLeads states no fee on your deals.

Have the brands that already buy pitched for you

Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.

$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back

Book a Sponsor vs SponsorLeads for newsletter publishers: a list, or pitches sent for you?