Book a Sponsor vs Passionfroot: which is better for sponsors?
Passionfroot is a free storefront, media kit and B2B brand network: brands find you, and it keeps 15% of deals it matches you with. Book a Sponsor pitches brands for you at 10¢ per email sent and keeps nothing from your deals. Pick Passionfroot if you want a free workspace where B2B brands can book you; pick Book a Sponsor if you want the first email sent for you.
We make Book a Sponsor. Every fact about Passionfroot comes from its own pages, read 6 October 2026, and links to its source. Our own figures come from our pricing and product settings. We didn't sign up for or test Passionfroot.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar.com, the YouTube sponsorship database.
Book a Sponsor and Passionfroot, side by side
Checked 6 October 2026. Sources for Passionfroot: creator pricing and FAQ, for creators.
| Passionfroot | Book a Sponsor | |
|---|---|---|
| What it is | A creator storefront, media kit and B2B brand network | An outreach service that pitches brands for newsletters |
| How you get sponsors | Brands book your storefront or reach out when its network matches them to you; Live Campaigns lets you apply to brands running campaigns | It emails the brands that sponsored newsletters like yours and introduces you when one replies |
| Price to you | Free for creators: $0, no upfront costs | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups |
| What it takes from your deals | 15% (payment fees included) on deals it matches you with, and a 2% fee on every transaction that the brand covers | No commission, no rev-share |
| Free way to start | Free; its FAQ says to join the waitlist and you get access right away | $20 in credits (200 emails); card at checkout, no trial |
| Who can use it | Creators across platforms; its brands are B2B, and it matches them on audience, niche and platform | Newsletters on any platform, no subscriber minimum; adult newsletters are refused |
| Who does the selling and the paperwork | You run the deal in its workspace: media kit with live stats, calendar, booking forms, messaging and payments | Book a Sponsor, from its own mailboxes and domains; you read the pitch and can block any brand |
| Where it falls short | Brands only reach you if they find your storefront or its network matches you, and a matched deal costs 15% | The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only. |
When Passionfroot is the better pick
- It costs nothing to start, and on deals you bring yourself the brand pays a 2% fee and you pay nothing. Book a Sponsor takes a card at checkout and costs $150 to $300 for 30 days at the default 50 new brands a day.
- It's a whole workspace: a media kit with live stats, a calendar, booking forms, messaging and payments in one place. Book a Sponsor does none of that.
- Brands arrive with intent. Its creator page says the best brands choose Passionfroot, and requests land in your inbox; a cold pitch from Book a Sponsor starts further back.
- It takes payment for you, so you don't invoice. Book a Sponsor leaves the invoice and the payment to you and the brand.
When Book a Sponsor is the better pick
- Nothing is taken from your deals. Passionfroot keeps 15% on every deal it matches you with; Book a Sponsor has no commission and no revenue share.
- You don't wait for a match. Book a Sponsor lists the brands that sponsored newsletters like yours and emails them every day; Passionfroot's brands reach out, or you apply to a live campaign.
- You're not limited to B2B. Passionfroot's page says it matches you with B2B brands, while Book a Sponsor pitches whichever brands bought ads in newsletters like yours.
Questions
What does Passionfroot take from a newsletter sponsorship?
Its FAQ says it adds a 2% fee on every transaction, which the brand covers, and charges you 15% (payment fees included) when it matches you with a brand (read 6 October 2026). Passionfroot's help articles are on our Passionfroot alternatives page.
Is Passionfroot good for a newsletter?
Its creator pages cover newsletters among other channels and state no audience minimum. Whether brands reach you depends on your storefront and its matching, so a new storefront can wait a while for its first request.
Can Book a Sponsor and Passionfroot work together?
Yes. A brand that replies to a Book a Sponsor pitch can book through your Passionfroot storefront, and Book a Sponsor takes no booking or payment of its own. Deals Passionfroot did not match you with carry only its 2% fee, which the brand covers, per its FAQ.
Is Book a Sponsor the same as SponsorRadar.com?
No. Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. It was called Sponsor Radar until October 2026, which is why it gets mixed up with SponsorRadar.com, a separate company with a YouTube sponsorship database.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded