What are the best Wellput alternatives?
Wellput is a managed pay-per-click network that works with US newsletters of 20,000 or more subscribers and has a waitlist below that. The closest alternatives are Paved, Kit's network and beehiiv's, which also place ads. Book a Sponsor works at any list size and pitches brands for you at 10¢ per email sent.
We make Book a Sponsor, number 4 below. Every fact about Wellput comes from its own pages, read 6 October 2026. The alternatives' facts come from their own pages too, read 29 September 2026 or 6 October 2026, and each links to its source.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. Not affiliated with SponsorRadar.com, the YouTube sponsorship database.
What does a Wellput campaign pay next to a flat sponsorship?
Wellput pays per click at a rate it adjusts to how your readers engage; its portal shows a campaign's max cost per click and estimated earnings before you reserve it. A flat sponsorship has one price: at 5,000 to 19,999 subscribers the main slot of one issue lists at a median $310 (96 newsletters, read 29 September 2026 by Book a Sponsor). Below 20,000 subscribers Wellput isn't open to you yet. See what newsletters charge by list size.
Wellput and 4 alternatives, with prices
Read 29 September 2026 or 6 October 2026 from each company's own pages. Wellput's own row comes first, for reference.
| # | Tool | How you get sponsors | Price | Fee on your deals | Who can use it | Source |
|---|---|---|---|---|---|---|
| ref | WellputManaged pay-per-click network | Wellput sells campaigns to brands; you reserve the ones you want | No publisher fee stated | Its margin between what brands pay and what you earn isn't published | US newsletters with 20,000+ subscribers | publishers page |
| 1 | PassionfrootStorefront and brand network | Brands book your storefront or find you in its network | Free for creators, no monthly fee | 15% of deals Passionfroot brings you; nothing from you on deals you bring (the brand pays 2% or 5%: its two pricing pages differ) | Newsletters and other channels (YouTube, LinkedIn, X, Instagram, TikTok, podcasts); its brands are B2B, across tech, SaaS, AI and finance | creator pricing |
| 2 | Sponsorships.aiMarketplace and storefront | Brands browse your listing; you can also pitch open opportunities | $15 a month, or $90 a year, for the Starter plan | 0% commission; brands pay you directly | Newsletters, podcasts, YouTube and events; no minimum audience | homepage, plans and FAQ |
| 3 | Kit Newsletter SponsorshipsAd network (Kit newsletters only) | Kit finds the campaigns; you approve every ad | Needs a paid Kit plan: Creator from $33 a month billed yearly | 23.5% of ad revenue, per its help center | Newsletters sent through Kit; no subscriber minimum stated | feature page |
| 4 | Book a SponsorOutreach service | Book a Sponsor pitches the brands for you by email; you close the deals | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups | No commission, no rev-share | Newsletters on any platform, no subscriber minimum; adult newsletters are refused | company |
How we compared: we read Wellput's pricing, help and home pages and each alternative's pricing and help pages, and we didn't sign up for or test these products. The order: other marketplaces, then ad networks, then services that pitch for you, then sponsor databases, then tools for sponsors you already have; alphabetical inside each group.
When is a Wellput alternative worth it?
When your list is under 20,000, outside the US, or you want a flat price instead of a click rate.
- Your list is under 20,000: its publisher page says it works with US newsletters that have 20,000+ subscribers and puts the rest on a waitlist.
- Your newsletter isn't US-based: the same page limits it to US newsletters.
- You want to know its margin: the pages say your cost per click rises with engagement and don't state what Wellput keeps.
- You'd rather set the price: it earns you per click, not a flat fee per issue.
The alternatives, one by one
-
Passionfroot
Storefront and brand network
A free storefront and media kit with a calendar, booking forms, messaging and payments, a brand network that sends deals to creators, and a Live Campaigns board you can apply to. It charges you nothing on deals you bring yourself and takes 15% of deals it matches, on every later booking with that brand.
- Free option
- Free
- Where it falls short
- Deals from its network cost 15% on every booking with that brand and have to be paid on the platform, and brands only reach you if they find your storefront or its network matches you with them.
- Source
- creator pricing, for creators, pricing help article, getting paid (read 30 September 2026)
-
Sponsorships.ai
Marketplace and storefront
A paid-membership marketplace where creators list their audience and rate card for brands to browse, with deal, deliverable and invoice tracking. It takes no commission, and you can pitch the open opportunities brands post.
- Free option
- None: every plan is paid
- Where it falls short
- There's no free plan, and it doesn't verify the rates or audience figures creators publish, so brands see what each creator claims.
- Source
- homepage, plans and FAQ (read 29 September 2026)
-
Kit Newsletter Sponsorships
Ad network (Kit newsletters only)
Kit's built-in sponsorship network. Kit matches creators on paid plans with brand campaigns, you approve and style every ad, and you're paid per verified click, with no minimum before a payout.
- Free option
- Not on the free plan
- Where it falls short
- It only works for newsletters sent through Kit on a paid plan, Kit keeps 23.5% of the ad revenue, and payouts come 45 days after the end of the month.
- Source
- feature page, pricing, fee and payouts (read 29 September 2026)
-
Book a Sponsor
Outreach service · our product
Paste your newsletter and it lists the brands that sponsored similar newsletters, finds the person who buys the ads and drafts the pitch. After checkout it emails those brands every day from its own mailboxes and domains, 50 new brands a day by default (you set 25 to 100), and introduces you when one replies. First sponsor reply inside 30 days or the month is refunded.
- Free option
- $20 in credits (200 emails); card at checkout, no trial
- Where it falls short
- The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. At the default 50 new brands a day it costs $5 a day, up to $10 with follow-ups, weekends included, so the $20 credit lasts 2 to 4 days. It takes no bookings or payments and works for newsletters only.
- Source
- company facts
Book a Sponsor vs Wellput
Pick Wellput if you have a US newsletter of 20,000 or more subscribers and want performance campaigns placed for you. Pick Book a Sponsor (bookasponsor.com) if you're smaller, or want brands pitched for a flat fee you agree: 10¢ per email after $20 in free credits. At the default 50 new brands a day, 30 days of first emails cost $150, and follow-ups can double that.
| Wellput | Book a Sponsor | |
|---|---|---|
| What it is | Managed pay-per-click network | An outreach service that pitches brands for newsletters |
| How you get sponsors | You apply, then reserve campaigns from a portal; Wellput sells the campaigns to brands | Book a Sponsor emails the brands that sponsored newsletters like yours and introduces you when one replies |
| Price | No publisher fee stated | $20 in free credits (200 emails), then 10¢ per email sent, initial emails and follow-ups |
| How you are paid | A cost per click that rises when your readers engage and convert | The brand pays you directly under whatever deal you agree |
| Fee on your deals | Its margin isn't stated | No commission, no rev-share |
| Who can use it | US newsletters with 20,000+ subscribers; a waitlist for smaller ones | Newsletters on any platform, no subscriber minimum; adult newsletters are refused |
| Control over sponsors | You choose which campaigns run and keep control of what your audience sees | You read the pitch, then block any brand or pause from your dash |
| Volume | The campaigns Wellput has open for your newsletter | 50 new brands a day by default, 25 to 100 |
| Extras | A reservations portal with campaign estimates | A free run page with lookalike sponsors, buyers and drafted pitches; deal cards for the replies |
Wellput facts from publishers page, homepage, read 6 October 2026
Where Wellput still wins
- It does the selling: Wellput sells the campaigns to brands, and you reserve the ones you want. Book a Sponsor's pitches are cold email, and most brands won't answer.
- Its rate adjusts to your audience: the page says engaged readers raise your cost per click over time.
- Its portal shows the campaign before you commit: max cost per click and estimated earnings sit next to each one.
- It's free to join as far as its pages say. Book a Sponsor takes a card at checkout and costs $150 to $300 for 30 days at its defaults.
Questions
How much does Wellput cost for publishers?
Its publisher page states no fee and no price; you apply, and it reviews your newsletter for fit with its brand campaigns. It pays you per click at a rate that changes with engagement (publisher page, read 6 October 2026).
What is the minimum for Wellput?
Its publisher page says it works with US newsletters that have 20,000+ subscribers, and that a smaller one can join the waitlist and hear back when it reaches that size.
Is there a Wellput alternative for a small newsletter?
Yes. Passionfroot, Hecto, Sponsorships.ai and Book a Sponsor state no audience minimum. Newsletters under 5,000 subscribers list their main slot at a median $150 (68 newsletters, read 29 September 2026).
What is the difference between Wellput and Book a Sponsor?
Wellput sells performance campaigns to its brands and you reserve them. Book a Sponsor (bookasponsor.com) finds the brands that sponsored newsletters like yours and emails them for you every day from its own mailboxes, at 10¢ per email sent after $20 in free credits; at the default 50 new brands a day, 30 days of first emails cost $150, and follow-ups can double that. You close the deals that reply.
Is Book a Sponsor the same as SponsorRadar.com?
No. Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters. It was called Sponsor Radar until October 2026, which is why it gets mixed up with SponsorRadar.com, a separate company with a YouTube sponsorship database.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$20 in free credits (200 emails), then 10¢ per email sent · first sponsor reply inside 30 days or the month is refunded
Related
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- SponsorGap alternatives, with prices
- Paved alternatives, with fees
- Passionfroot alternatives, with fees
- Who Sponsors Stuff alternatives, with prices
- beehiiv Ad Network alternatives, with fees
- Best sponsorship platforms for small newsletters
- Best services that pitch newsletter sponsors for you
- Best newsletter sponsor databases
- Book a Sponsor vs Paved
- Book a Sponsor vs SponsorGap
- How many newsletters run sponsors, by list size
- The brands that sponsor newsletters, rebuilt daily
- A sponsorship proposal template priced for your list
- A sponsorship calculator: what to ask and what it adds up to a month
- A newsletter media kit generator, with rates from real prices
- A newsletter name generator, checked against 2,000+ newsletters
- What Book a Sponsor costs