What are the best Ad Almanac alternatives for newsletter and podcast publishers?
For newsletter and podcast publishers, Ad Almanac is a sponsor database: its Ad Seller plan costs $49 a month and lists the brands on similar shows that aren't on yours, with no contact details. The closest alternatives are SponsorGap, from $39 a month, and SponsorLeads, from $97. To have the brands pitched for you, Book a Sponsor does it on a plan from $19 a month, with no commission.
Every fact about Ad Almanac comes from its own pages, read 13 November 2026. The alternatives' facts come from their own pages too, read between 29 September 2026 and 13 November 2026, and each links to its source.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
How many months of Ad Almanac does one sponsor cover?
Ad Almanac's Ad Seller plan costs $49 a month, or $490 a year (read 13 November 2026). Newsletters under 5,000 subscribers list one main slot at a median $171 (84 newsletters), and those with 5,000 to 19,999 at $300 (121 newsletters, read 11 November 2026 by Book a Sponsor). So one sponsor covers 3 or 6 months of it. The price is rarely the problem. The work is finding each buyer's email and sending the pitches, which Ad Almanac leaves to you. See what newsletters charge by list size.
Ad Almanac and 7 alternatives, with prices
Read between 29 September 2026 and 13 November 2026 from each company's own pages. Ad Almanac's own row comes first, for reference.
| # | Tool | How you get sponsors | Price | Fee on your deals | Who can use it | Source |
|---|---|---|---|---|---|---|
| ref | Ad AlmanacSponsor database (events, newsletters, podcasts) | You pitch, from a list of the brands on similar newsletters or podcasts that are not on yours | Ad Seller $49 a month or $490 a year, for one newsletter or one podcast | None stated: a flat plan price | Anyone selling ads in a newsletter or podcast, or sponsorships at an event | pricing |
| 1 | Appeared.inSponsor database (sales-led) | Your sales team pitches, using its contacts and signals | Not published; you book a demo | None stated | Mid-to-large newsletters and agencies that sell sponsorships; newsletters and podcasts | homepage and FAQ |
| 2 | SponsorGapSponsor database (managed outreach on top plans) | You pitch from your own inbox; its managed plans run outreach for you | $39, $89 or $199 a month; managed outreach $999 a month plus a 10% success fee, or $2,999 a month | No commission on its slot marketplace; 10% success fee on the $999 managed plan | Newsletters first, with separate podcast and YouTube sponsor pages | pricing |
| 3 | SponsorLeadsSponsor database | You pitch | From $97 a month or $970 a year; a one-time $997 Boost | None stated | Newsletters | homepage and plans |
| 4 | Who Sponsors StuffSponsor database | You pitch; its parent company also sells ads for newsletters | Sales Pro: price on request (a contact form) | None stated | Newsletters | Sales Pro page |
| 5 | Book a SponsorOutreach service | Book a Sponsor pitches the brands for you by email; you close the deals | $1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups | No commission, no rev-share | Newsletters on any platform, podcasts and YouTube channels; no subscriber minimum; adult content is refused | company |
| 6 | HectoMarketplace | Brands search the marketplace and book your listed packages | Free to list, no monthly fee (prices in pounds) | 5% of each booking, plus Stripe charges | Newsletters; no minimum stated | pricing |
| 7 | PassionfrootStorefront and brand network | Brands book your storefront or find you in its network | Free for creators, no monthly fee | 15% of deals Passionfroot brings you; nothing from you on deals you bring (the brand pays a fee on those: 2% per its creator pricing page, 5% per its pricing help article) | Newsletters and other channels (YouTube, LinkedIn, X, Instagram, TikTok, podcasts); its brands are B2B, across tech, SaaS, AI and finance | creator pricing |
How we compared: we read Ad Almanac's pricing, about, home, method and newsletters pages and each alternative's pricing and help pages. The order: other sponsor databases, then services that pitch for you, then marketplaces and ad networks, then tools for sponsors you already have; alphabetical inside each group.
When is an Ad Almanac alternative worth it?
When you need the buyer's email, or you would rather not send the pitches.
- You need contacts: its pricing and about pages say contact details aren't included in any plan, so you find each buyer yourself.
- You don't want to send the emails: it gives you a list of companies and the page each listing came from, and the pitching is yours.
- You sell more than one newsletter or podcast: Ad Seller covers one newsletter or one podcast, per its pricing page.
- You have a YouTube channel: the Ad Almanac pages we read cover events, newsletters and podcasts, not YouTube.
The alternatives, one by one
- SponsorGap. The nearest database with more plans: $39, $89 or $199 a month, plus managed outreach from $999 a month. You send the pitches on the self-serve plans.
- Who Sponsors Stuff. A newsletter sponsor database with a free plan covering about 10% of it, without contacts. Sales Pro carries the contacts and has no published price.
- SponsorLeads. A list of companies sponsoring newsletters from $97 a month, with a bigger archive on the yearly plan. You send every pitch.
- Appeared.in. A sponsor database for sales teams at mid-to-large newsletters, sold after a demo with no printed price.
- Passionfroot. No database: a free storefront where brands book you, with 15% taken on deals its network brings.
- Hecto. A free marketplace listing with your price shown upfront and a checkout link, taking 5% of each booking.
- Book a Sponsor. For a newsletter, podcast or YouTube channel that doesn't want to find contacts or send emails: it finds the buyer, writes the pitch and emails it on a plan from $19 a month, with no commission. It stops at the yes, so you close the deal yourself.
Book a Sponsor vs Ad Almanac
Pick Ad Almanac if you will find the contacts and send the pitches, and want dated proof of where each brand ran. Pick Book a Sponsor (bookasponsor.com) if you want them sent for you: a plan from $19 a month after the first 200 emails, which come with a $1 card check.
| Ad Almanac | Book a Sponsor | |
|---|---|---|
| What it is | Sponsor database (events, newsletters, podcasts) | An outreach service that pitches brands for newsletters, podcasts and YouTube channels |
| Who sends the pitches | You, from your own inbox | Book a Sponsor, from its own mailboxes |
| Contact details | Not in any plan, per its pricing page | Found and verified before each pitch; the replies come to you |
| Price | Ad Seller $49 a month or $490 a year, for one newsletter or one podcast | $1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups |
| Free option | The first 5 companies on any list, with no sign-up and no card | 200 emails for a $1 card check, then a plan |
| Fee on your deals | None stated: a flat plan price | No commission, no rev-share |
| Size of the data | 1,339 newsletters with a sponsor on record, on its newsletters list | 8,660 brands seen sponsoring 5,027 newsletters |
| Channels | Events, newsletters and podcasts | Newsletters, podcasts and YouTube channels |
Ad Almanac facts from pricing, about page, read 13 November 2026
Where Ad Almanac still wins
- Proof: every row names the company, the newsletter or podcast, the date and the page it was read from.
- Events: it also covers conference sponsors and exhibitors, with an Event Seller plan at $199 a month.
- A free look with no sign-up: the first 5 companies on any list, no card.
- New buyers by email each Monday on Ad Seller, and a CSV of every brand to pitch.
Sources
- Ad Almanac pricing: plans, free look, cancellation, no contact details (read 13 November 2026)
- Ad Almanac homepage (read 13 November 2026)
- Ad Almanac about page: what is and isn't included (read 13 November 2026)
- Ad Almanac newsletters list: 1,339 with a sponsor on record (read 13 November 2026)
- SponsorGap pricing: from $39 a month (read 13 November 2026)
- SponsorLeads homepage: from $97 a month (read 6 November 2026)
Plan-by-plan pricing, read on each vendor's own pages: SponsorGap pricing, Who Sponsors Stuff pricing, SponsorLeads pricing, Passionfroot pricing, Paved pricing, OutboundPilot pricing, Kit Newsletter Sponsorships pricing, Swapstack pricing, SponsorDB pricing, Appeared.in pricing, MediaPact pricing, Hecto pricing, SponsorCal pricing, BuySellAds pricing, Sponsorshipped pricing, Wellput pricing, beehiiv pricing.
Questions
How much does Ad Almanac cost?
Ad Seller, for one newsletter or podcast, is $49 a month or $490 a year. Event Seller is $199 a month, Company Research $499 a month, and a one-week pass for one event or one company is $99 (read 13 November 2026). See Book a Sponsor vs Ad Almanac.
Does Ad Almanac include contact details?
No. Its pricing and about pages say contact details aren't included in any plan. You get the companies, where they ran and when.
Is there an Ad Almanac alternative that sends the pitches?
Yes. Book a Sponsor finds the buyer, writes the pitch and emails it from its own mailboxes. It takes a $1 card check for the first 200 emails, then a plan from $19 a month.
Is there a cheaper Ad Almanac alternative?
Among sponsor databases, SponsorGap starts at $39 a month and SponsorDB at $20. Passionfroot and Hecto are free to list and take a fee when a brand books you. Ad Almanac's own free look shows the first 5 companies on any list.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back