Book a Sponsor vs Ad Almanac for newsletter and podcast publishers: a $49 list of brands to pitch, or pitches sent for you?
For newsletter and podcast publishers: Ad Almanac's Ad Seller plan is $49 a month and lists the brands on similar shows that aren't on yours, each with the dated page it came from, but no contact details. Book a Sponsor finds the buyer and emails them for you on a plan from $19 a month, no commission. Pick Ad Almanac if you will do the outreach, Book a Sponsor if you won't.
Every fact about Ad Almanac comes from its own pages, read 13 November 2026, and links to its source. Our own figures come from our pricing and product settings.
Book a Sponsor (bookasponsor.com) pitches brands to sponsor newsletters.
Book a Sponsor and Ad Almanac, side by side
Checked 13 November 2026. Sources for Ad Almanac: pricing, about page.
| Ad Almanac | Book a Sponsor | |
|---|---|---|
| What it is | A sponsorship database covering events, newsletters and podcasts, with the dated source of every listing | An outreach service that pitches brands for newsletters |
| How you get sponsors | You paste your newsletter or podcast, see the companies on similar sponsor lists that are not on yours, then find each contact and pitch yourself | It emails the brands that sponsored newsletters like yours and introduces you when one replies |
| Price to you | Ad Seller $49 a month or $490 a year, for one newsletter or one podcast | $1 card check gets 200 emails, then a plan from $19/mo, initial emails and follow-ups |
| What it takes from your deals | None stated: a flat plan price | No commission, no rev-share |
| Free way to start | The first 5 companies on any list, with no sign-up and no card | 200 emails for a $1 card check, then a plan |
| Who can use it | Anyone selling ads in a newsletter or podcast; Event Seller ($199 a month) is for event sponsorships | Newsletters on any platform, podcasts and YouTube channels; no subscriber minimum; adult content is refused |
| Who does the selling and the paperwork | You send every pitch; no plan includes contact details | Book a Sponsor, from its own mailboxes and domains; you read the pitch and can block any brand |
| Where it falls short | No contact details in any plan, one newsletter or podcast per Ad Seller plan, and no YouTube on the pages we read | The pitches are cold email, so most brands won't answer, and each reply still needs you to close the deal. Each plan includes a set number of emails a month (Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month), and sending stops at the plan's emails. It collects no payments. |
| Size of the data | 1,339 newsletters with a sponsor on record, on its newsletters list | 8,660 brands seen sponsoring 5,027 newsletters, rebuilt daily |
| How fresh | Its method page says newsletters were read through Nov 13, 2026 | Rebuilt daily from published issues |
| Contact details | Not included in any plan, per its pricing and about pages | Found and verified before each pitch; the replies come to you |
| Channels | Events, newsletters and podcasts | Newsletters, podcasts and YouTube channels |
| If it does not work | Cancel any time; the plan runs to the end of the paid period, and refunds are set out in its terms | First sponsor reply inside 30 days or your money back |
Which one costs less?
Ad Almanac's Ad Seller is $49 a month, or $490 a year. Book a Sponsor prints its plans: Starter $19 a month for up to 600 emails a month, Kit $49 a month for up to 1,500 emails a month, Growth $99 a month for up to 3,000 emails a month. The bigger difference is who finds the contact and sends the email.
Newsletters under 5,000 subscribers list one main slot at a median $171 (84 newsletters), and those with 5,000 to 19,999 at $300 (121 newsletters, read 11 November 2026 by Book a Sponsor). One such sponsor covers 3 or 6 months of Ad Seller. Ad Almanac alternatives compares it with the other databases.
What do you still have to do with Ad Almanac?
Find the person who buys the ads at each company, find their email, write the pitch and send it. Ad Almanac's about page says contact details and attendee data are not included; its records cover the company, the newsletter or podcast, the date and the ad copy.
That record is useful in a pitch: "you ran in X on this date" is a better opener than a cold ask. Book a Sponsor uses the same kind of evidence, then finds the buyer and sends the email from its own mailboxes.
When Ad Almanac is the better pick
- Proof on every row: the company, the newsletter or podcast, the date and the page it was read from.
- Events too: conference sponsors and exhibitors, by edition, on the Event Seller plan.
- A free look with no sign-up: the first 5 companies on any list.
- You keep the sending: every pitch goes from your own inbox, and new buyers arrive by email each Monday.
When Book a Sponsor is the better pick
- You don't want to find contacts or send emails: Book a Sponsor does both, 50 new brands a day by default.
- You want a bigger pool: 8,660 brands seen sponsoring 5,027 newsletters, against the 1,339 newsletters on Ad Almanac's list.
- You have a YouTube channel: Book a Sponsor covers YouTube sponsors, and the Ad Almanac pages we read do not.
- You want a promise on the result: First sponsor reply inside 30 days or your money back.
Sources
- Ad Almanac pricing: plans, free look, cancellation, no contact details (read 13 November 2026)
- Ad Almanac about page: what is and isn't included (read 13 November 2026)
- Ad Almanac method: sources and how far each channel is read (read 13 November 2026)
- Ad Almanac newsletters list: 1,339 with a sponsor on record (read 13 November 2026)
- Book a Sponsor pricing and plans, from its product settings (read 13 November 2026)
Plan-by-plan pricing, read on each vendor's own pages: SponsorGap pricing, Who Sponsors Stuff pricing, SponsorLeads pricing, Passionfroot pricing, Paved pricing, OutboundPilot pricing, Kit Newsletter Sponsorships pricing, Swapstack pricing, SponsorDB pricing, Appeared.in pricing, MediaPact pricing, Hecto pricing, SponsorCal pricing, BuySellAds pricing, Sponsorshipped pricing, Wellput pricing, beehiiv pricing.
Questions
How much does Ad Almanac cost?
Ad Seller is $49 a month or $490 a year for one newsletter or one podcast. Event Seller is $199 a month, Company Research $499 a month, and a one-week pass for one event or company is $99 (read 13 November 2026).
Does Ad Almanac give you contact emails?
No. Its pricing page says contact details aren't included in any plan. Book a Sponsor finds and verifies the buyer before each pitch.
Does Ad Almanac send the pitches for you?
No. It gives you the list of companies and where they ran; you write and send the pitches. Book a Sponsor sends them for you.
Can I use both?
Yes, though they may name the same brands. If you pitch some from Ad Almanac yourself, block them on your Book a Sponsor dash so a brand doesn't hear from you twice.
Have the brands that already buy pitched for you
Paste your newsletter. Book a Sponsor lists the brands that sponsored newsletters like yours, finds the person who buys the ads, and emails them every day from its own mailboxes. You get the replies and close the deal.
$1 card check gets 200 emails, then a plan from $19/mo · first sponsor reply inside 30 days or your money back